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December 5, 2012

Tablet Size Can Shape Its Use

The proliferation of smaller tablet form factors, such as the iPad mini and Google Nexus 7, is driving interest in these devices even higher. But are these new form factors having a discernible effect on the way consumers are using the devices? Full Article

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The Ultimate Email Marketing Guide: Reengagement Programs

On average, 50% or more of a marketer's email list is unengaged, meaning most marketers are missing 50% of their campaigns' potential. Learn proven strategies for implementing, testing and optimizing an effective win-back program that will generate 2X to 3X lift in list performance. Download Now!


Travel SEM Is at a Crossroads

As Google updates continue to alter search page rankings, paid search may represent the best opportunity for travel marketers, as reflected by a 60% increase in travel impressions since Q3 2011. Additionally, as more travelers dedicate at least a portion of their trip planning process to tablets and smartphones, mobile's share of paid search clicks skyrocketed in the past year. Full Article

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Guide to Global Brand Engagement

Learn how to optimize & localize digital experiences for international audiences. Every culture consumes interactive content differently. Optimizing your website and applications for each culture will drive brand value, increase conversions and grow customer relationships. Download Now!

Advertisers in Mexico Tread Into Mobile

A new eMarketer report finds that while there are serious challenges to the mobile market in Mexico—including prohibitively high plan prices and the related preference for prepaid subscriptions—advertisers are beginning to invest in the channel, especially through SMS and email. Full Article

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