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December 3, 2012

Social Media Marketing Can Get Out of Sync with Consumers

While social media has opened up new avenues for brands to communicate with their customers, companies often get caught up in campaigns without pausing to consider what consumers want. Research shows that overstepping the bounds on social media channels can cause more harm than good. Full Article

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The Ultimate Email Marketing Guide: Welcome Programs

More than 75% of leading brands use welcome programs to increase engagement and customer life-time value; making it the most common lifecycle program in use. Download this guide now to learn how you can plan, implement and optimize effective welcome programs to drive more top line revenue. Download now!

Mobile Accelerates the Fast Food Experience

A new eMarketer report considers the convergence of mobile and fast food dining. Fast food customers are heavy smartphone users and when they use their phones, they are often seeking out the next, nearby meal.
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Forrester Report: How Social Media is Changing Brand Building

Social media has fundamentally changed how consumers interact with your brand. Get your Forrester report now for insights, stats and real-world examples including how social media can help you:

  • Build relationships
  • Differentiate your brand
  • Nurture loyal fans
Click here to access this exclusive report!

In Sweden, Consumers Still Split on Online Holiday Shopping

Although internet users in Sweden express some trepidation about doing their Christmas shopping online, purchase patterns indicate nothing but growth for the future. Ecommerce companies report that they have seen a year-over-year increase in online purchases in Q3 2012.
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