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November 30, 2012

Trends for 2013: Content, Context Vie for Supremacy

Content marketing is a growing area of focus for both B2C and B2B marketers, employed to achieve a wider variety of goals. Many now see content marketing as a means of generating direct sales. Part 5 of a 5-part series on trends for 2013. Full Article

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Conquer the mobile inbox

Did you know that 40% of email opens come from mobile devices? Stop losing subscribers to a poor mobile experience and download our new Mobile Email Guide for expert tips on mobile optimization and responsive design. Download today, and conquer the mobile inbox.

Marketers Seek Metrics to Evaluate Digital Video Ad Success

A new eMarketer report examines the digital video ad market—the makeup of the audience who watches online video and the benchmarks for quantifying video ad success. Metrics like completion rate, brand lift and clickthroughs are affected by video length, the platform where users view videos, and other competing factors. Full Article

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Breakthrough email. Delivered.

Don't miss the fourth annual Responsys 2012 Email Design Look Book. It includes 20 emails selected by our global team to represent design, copywriting, coding, and strategy breakthroughs that best answer today's marketing challenges. Download now and get inspired.

BBC's Olympics Win Moves Transmedia Coverage Forward

Chris Dobson, EVP and GM of BBC Worldwide's advertising division, spoke to eMarketer about the BBC's digital coverage of the London 2012 Olympic Games and the influence that coverage will have on future interactive TV efforts. Full Article

Chris Dobson
Executive Vice President and General Manager, Advertising Division
BBC Worldwide

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