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November 29, 2012

Trends for 2013: 'Big Data' Gets Bigger

The amount of data companies are now able to amass on their consumers is huge. But putting that data to work is a much more difficult proposition. Part 4 of a 5-part series on trends for 2013. Full Article

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Unlock the Potential of Email Marketing:
Increase Revenue Up to 30%

From A/B to multivariate testing, email marketers have grappled with various ways to increase ROI with more effective marketing. While some theories are tried, tested and true, there's another way to significantly increase revenue through email. Find out how. Register for our webinar today.

Viewability Is Key to Clicks

Rich media ads are popular among marketers, but lately concerns have been raised about whether these ads actually reach the eyes of consumers. Research shows that the viewability of ads has a considerable impact on clicks and conversions.
Full Article

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Overcome The Skills Gap: Survey Results and Best Practice Guide

The 2012 Skills Gap survey revealed significant gaps within the marketing organization and the perceived impact. Gaps within the marketing organization often reduce your ability to reach goals, which ultimately impacts revenue. Learn more about the gaps and how you can manage them. Download Now!

Convenience, Discounts Trump Privacy Concerns in Canada

The quantity of personal data accessible to companies and strangers is a growing concern for consumers in Canada. More and more, though, giving up some privacy is seen as a part of life, and many consumers are ready and willing to provide info, if they get a return on that disclosure. Full Article

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