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From A/B to multivariate testing, email marketers have grappled with various ways to increase ROI with more effective marketing. While some theories are tried, tested and true, there's another way to significantly increase revenue through email. Find out how.
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Viewability Is Key to Clicks Rich media ads are popular among marketers, but lately concerns have been raised about whether these ads actually reach the eyes of consumers. Research shows that the viewability of ads has a considerable impact on clicks and conversions.
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The 2012 Skills Gap survey revealed significant gaps within the marketing organization and the perceived impact. Gaps within the marketing organization often reduce your ability to reach goals, which ultimately impacts revenue. Learn more about the gaps and how you can manage them.
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Convenience, Discounts Trump Privacy Concerns in Canada
The quantity of personal data accessible to companies and strangers is a growing concern for consumers in Canada. More and more, though, giving up some privacy is seen as a part of life, and many consumers are ready and willing to provide info, if they get a return on that disclosure. Full Article 
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