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November 19, 2012

Mobile Video Bumps Up Brand Health Metrics

Mobile ad effectiveness has been proved time and again, from higher-than-average clickthrough rates to increases in brand favorability. Now, research shows that video specifically performs better on mobile than online or on TV. Full Article

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5th Annual Holiday Report—Industry Benchmark Analysis & Best Practices Guide

Get an in-depth look at the latest online trends, best practices for improving key metrics, tips for leveraging web analytics and new ways to drive revenue that you might not have considered. Start planning for your holiday season promotions by downloading the report today!

Millennial Grocery Shoppers Favor Deals Over Brands

A new eMarketer report considers the tendencies of millennials shopping in the grocery store. With less brand loyalty than their older peers, discounts—often served on mobile—may be the best way for CPG brands to reach these younger consumers. Full Article

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Inexpensive Products Get Online Shoppers Buying in Germany

For those in the country heading to the web to research purchases, entertainment and travel are among the top categories. But when shoppers decide to buy online, more expensive items fall lower on the list, while cheaper thrills make it through checkout. Full Article

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