Trouble viewing this? Click here http://www.emarketer.com/Newsletter_htm/20121119.html


	Send to a Friend \| RSS Feed

Newsletter Sign-Up | Corporate Subscriptions | Advertise | Contact

Join us on

November 19, 2012

Mobile Video Bumps Up Brand Health Metrics

Mobile ad effectiveness has been proved time and again, from higher-than-average clickthrough rates to increases in brand favorability. Now, research shows that video specifically performs better on mobile than online or on TV. Full Article

5th Annual Holiday Report—Industry Benchmark Analysis & Best Practices Guide

Get an in-depth look at the latest online trends, best practices for improving key metrics, tips for leveraging web analytics and new ways to drive revenue that you might not have considered. Start planning for your holiday season promotions by downloading the report today!

Millennial Grocery Shoppers Favor Deals Over Brands

A new eMarketer report considers the tendencies of millennials shopping in the grocery store. With less brand loyalty than their older peers, discounts—often served on mobile—may be the best way for CPG brands to reach these younger consumers. Full Article

Download the eMarketer Travel Brief

Make better digital marketing decisions.
Download this eMarketer brief for the travel and hospitality industry today.
Digital Insights for the Travel Industry

Inexpensive Products Get Online Shoppers Buying in Germany

For those in the country heading to the web to research purchases, entertainment and travel are among the top categories. But when shoppers decide to buy online, more expensive items fall lower on the list, while cheaper thrills make it through checkout. Full Article

Today's Articles

Mobile Video Bumps Up Brand Health Metrics

Millennial Grocery Shoppers Favor Deals Over Brands

Inexpensive Products Get Online Shoppers Buying in Germany

RECENT ARTICLES

Copy and Paste Drives Sharing

For Healthcare Professionals, Mobile Devices Enhance, Streamline Work

Real-Time Bidding to Take Ever-Bigger Slice of Display Pie

Android Tablets Scoop Up Market Share

On Mobile, Narrower Gap Between Rural and Urban in India

All Recent Articles »

To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website.

You are currently subscribed to the eMarketer Daily Newsletter as #Listrak\Email#. You can unsubscribe or manage your email preferences here and you can change your email address here.

eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily.