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Copy and Paste Drives Sharing
Social sharing buttons have wormed their way across the web, but the old-fashioned copy and paste is still a popular way to pass on content. And analyzing what users are copying and sending to their social networks can provide publishers with a deeper understanding of what really engages. Full Article
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According to a 2011 StrongMail survey, 62% of individuals read reviews online before making a purchase decision. Learn the strategies for implementing, testing and optimizing effective post-purchase programs which will build brand ambassadors and drive significant incremental revenue.
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Need to know about the latest global online and mobile developments? The Global Media Intelligence Report contains information on the latest worldwide trends in ad spending, digital ad spending, mobile ad spending, smartphone adoption and more—with figures for specific countries and regions.
Download the Executive Summary.
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