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Consumers, Marketers Disagree on Effective Ads
Marketers have turned on to digital advertising in large part because of its measurability; they have confidence that it can be effective. But consumers say they still think TV spots are tops—and disagree on the effectiveness of other formats. Full Article 
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Are you prepared for this holiday season? Download the 6th annual Retail Email Guide to the Holiday Season and you'll learn how to:
- Make Black Friday last for days, even weeks
- Turn wish lists into higher revenue
- Craft more effective holiday email messages from the subject line on down
Download now and have a happier holiday.
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Ads Disguised as Content Mislead, Annoy The lines have unquestionably blurred between advertising, nonadvertising marketing and true "content," especially on social media. Research suggests consumers are often confused and irritated by what they perceive as dishonesty—including in some of social media's most popular ad formats. Full Article 
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