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November 13, 2012

Consumers, Marketers Disagree on Effective Ads

Marketers have turned on to digital advertising in large part because of its measurability; they have confidence that it can be effective. But consumers say they still think TV spots are tops—and disagree on the effectiveness of other formats. Full Article

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Ads Disguised as Content Mislead, Annoy

The lines have unquestionably blurred between advertising, nonadvertising marketing and true "content," especially on social media. Research suggests consumers are often confused and irritated by what they perceive as dishonesty—including in some of social media's most popular ad formats. Full Article

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Across Industries, RTB Spend Up in Australia

Real-time bidding is one of the newest means of buying display ad inventory and advertisers in Australia are catching on. Even the news sector, a contracting industry worldwide, is posting rising RTB spend in the country. Full Article

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