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September 20, 2012

US Digital Ad Spending to Top $37 Billion in 2012 as Market Consolidates

A new eMarketer forecast predicts 16.6% growth in US digital ad spending this year, with Google taking in an ever-increasing share of total digital ad dollars in the country. Search remains the largest single format in terms of spending, but growth is highest for display ads. Full Article

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The Connected Marketer eBook: Make the Right Offer to the Right Customer

Deciding on the right offer to the right customer is the essence of marketing. Learn how automated decisioning lets you respond to customer activity with spot-on offers and orchestrate cross-channel campaigns that wow your customers and drive return on investment.
Download the eBook.


Google to Become US Display Ad Leader

A new eMarketer forecast finds a competitive display ad market in the US among the major ad-selling companies, with Facebook and Google maintaining their strong positions. This year, Google's display revenues will top Facebook's, as the company gains dominance in search, display and mobile.
Full Article

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Social Media is Complicated

Learn how to effectively implement and use social media in order to maximize business results. Engage audiences and analyze campaigns across multiple social networks like Twitter, Facebook, LinkedIn and Google+ Pages from one secure web-based dashboard.
Download HootSuite's free Social Enterprise Kit today!

Mobile Retail Finds an Audience in Germany

Online retail is already popular in Germany, where more than nine in 10 users will shop on the web this year. Now, as more people take up smartphones and tablets, they are bringing their interest in online shopping and buying to their smart devices. Retail is the fastest growing mobile activity in the country. Full Article

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