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Grocery Stores Plan Shift to Social
With print media suffering declining circulation, grocery stores are beginning to look beyond weekly flyers and toward social media and other forms of online marketing. Still, while a major shift in marketing focus is planned in the next five years, for now, traditional media continues to rule for grocery retailers and shoppers alike. Full Article 
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SMBs Struggle to Adopt, Integrate Social Media There are still some small and medium-sized businesses that are not yet using social media to connect with customers and prospects and, of those that do, many have not yet integrated social with marketing, customer service and sales. Full Article 
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Australia Tops World in Digital, Total Ad Spend Per User
Asia-Pacific may be ahead of Western Europe in total media ad dollars spent and poised to exceed the region in digital ad spending, but spending per internet user numbers tell a different story. Digital advertisers will spend only $26 per internet user in Asia-Pacific this year. A notable exception is Australia, which boasts both the world's highest digital ad spend per web user and the largest total media ad spend per person. Full Article 
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eMARKETER EVENTS
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September 13-14, 2012, Palo Alto, Calif. eMarketer chairman Geoff Ramsey will be moderating this event.
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