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August 30, 2012

Which Are the Riskiest Social Media Sites for Brands?

Marketers understand the benefits of using social media, but social sites can also prove perilous, providing an open platform for brand critics. Professionals who handle social media risk say Facebook, Twitter and YouTube are the chanciest sites.
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A Guide to Building Effective Marketing Presentations
Thursday, September 13, 2012
11am – 12pm PT

Find out how to hook an audience and make them want to pay attention. Discover a commonly used presentation technique that actually works against you in a webinar. See examples of proper structure and flow for a marketing webinar.
Register Now.


Luxury Marketers Catch Up on Digital Channels

Many luxury brands were slow to adopt online marketing—the democratizing nature of the internet made it seem difficult to preserve the necessary cachet. But with digital media now the norm in terms of consumption, that's changed, and luxury brands are playing catch-up on the web and mobile devices. Full Article

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A Guide to Building Effective Marketing Presentations

Find out how to hook an audience quickly and make them want to pay attention. Discover a commonly used presentation technique that actually works against you in a webinar. See examples of proper structure and flow for a marketing webinar. Register Now.

UK Shoppers Are Mobile but Prefer to Buy via PC

On-the-go consumers in the UK are happy to do product research and even click on search ads on their mobile phones, but personal computers still get an outsized proportion of conversions. Nearly all UK internet users say they prefer to complete a purchase from their desktop or laptop. Full Article

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eMARKETER EVENTS

September 13-14, 2012, Palo Alto, Calif.
eMarketer chairman Geoff Ramsey will be moderating this event.


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