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To Build Consumer Trust, Reviews Are the Key
The wealth of information available to consumers through digital channels has fundamentally changed the consumer-brand dynamic. For marketers seeking to cultivate trust on social media, providing easy access to unadulterated reviews has proven more useful than measuring "likes" or recommendations. Brands can also help foster trust by demonstrating expertise through owned content, like informational videos. Full Article 
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Learn all the ins and outs of digital marketing, from the rise of big data to managing complex PPC, search, social media, link building, mobile, and more. Experience 5 days of unparalleled education with 55+ sessions, 75+ exhibitors, and abundant networking events. Save 20% with code 2EMKT.
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PC Is Preferred Device Among Online Video Viewers in China
Internet users in China are tuning in to online video in record numbers. PCs are the hub of entertainment in homes in China, a trend even more pronounced as the government continues to limit popular television shows and as the local online video industry undergoes tremendous transformation. Full Article 
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eMARKETER EVENTS
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September 13-14, 2012, Palo Alto, Calif. eMarketer chairman Geoff Ramsey will be moderating this event.
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