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Acquisition marketers have long controlled the display budgets but that's all about to change. Learn from Forrester Research, Inc. and hear how leading marketers are now targeting display ads to known prospects and customers to incredible success.
Download now.
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Business Travelers Interested in Mobile Services From Hotels While much has been made of the way mobile is changing travelers' research and booking habits, smartphones also offer hotels the ability to provide services after a guest arrives. Research shows that business travelers are especially interested in using mobile to check in and out of rooms. Full Article 
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Are you neglecting simple email practices that could lead to
success? Stop leaving ridiculously stupid money on the table
and read this irreverent series of tip sheets from email
marketing expert Ken Magill, who shares seven easy ways you
can boost revenue.
Download your copy today!
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Online Buyer Penetration Lags, but Ecommerce Spending Strong in Italy
Low online buyer penetration among internet users in Italy is mostly to blame for a slow start to ecommerce in the country, and the gloomy economic climate isn't helping matters much. There are bright spots, however: Average spending per online buyer in the country outpaces that of its neighbors in Western Europe, behind only the UK, and retailers continue to draw a large number of visitors to their websites. Full Article 
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eMARKETER EVENTS
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July 26-27, 2012, Mexico City eMarketer chairman Geoff Ramsey will be giving the opening keynote at IAB Conecta 2012.
September 13-14, 2012, Palo Alto, Calif. eMarketer chairman Geoff Ramsey will be moderating this event.
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