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Getting the Most Out of Facebook Ads
A new eMarketer report explores the Facebook Marketplace Ad Platform, which sometimes plays second fiddle to premium formats. As marketers pay closer attention to metrics besides clickthroughs though, the Marketplace platform may deserve a second look. Full Article 
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Gamers Shifting From PCs, Consoles to Mobile, Social Video game sales revenues are shifting from traditional console and PC games to those played in the mobile and social arenas. Marketers have more of a chance than ever to get in on the action, and there is still much room for growth in monetizing these new gaming platforms. Full Article 
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Surge of Visitors to UK Sports Websites in Run-Up to Olympics
In a report set to publish later this month, eMarketer senior analyst Karin von Abrams looks at how marketers are using the London Olympics in conjunction with their branding efforts, focusing especially on how marketers are pushing the limits of digital media and marketing. Sports-themed news websites in the UK are already benefiting tremendously, as internet users seek out information on their favorite Olympians. Full Article 
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eMARKETER EVENTS
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July 26-27, 2012, Mexico City eMarketer CEO Geoff Ramsey will be giving the opening keynote at IAB Conecta 2012.
September 13-14, 2012, Palo Alto, Calif. eMarketer CEO Geoff Ramsey will be moderating this event.
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