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Content Curation Can Inform, Engage Customers
Marketers used to steer clear of providing editorial content, but those days are now over. Recent research indicates that almost all marketers are engaged in content curation of some form, and see value in its ability to demonstrate thought leadership. But the time it takes, and the labor-intensive process of curation, can be an obstacle to doing it well. Full Article 
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This webcast and white paper discuss:
- Why stories are better than ads
- Best practices to capitalize on social analytics
- Social optimization of Facebook media
Download now >
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Automotive Shoppers Look to Mobile to Research Purchases Those planning to purchase or lease vehicles have long looked online to do their research and seek out expert advice. Research indicates that the trend is carrying over to mobile devices as well. And mobile users seem willing to use mobile ads to get to the information they seek.
Full Article 
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Get the exclusive report, Best Practices for Engaging Messaging, Six Surefire Strategies to Keep Your Facebook Fans Coming Back for More.
- Discover the #1 reason fans "Like" brand pages
- Learn proven and reliable messaging techniques
- See examples from savvy Facebook marketers
Download now!
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Mobile Gains Speed as UK Ecommerce Maintains Momentum
A new eMarketer report examines the online commerce landscape in the UK where, despite a gloomy economic outlook, online sales are growing at a robust rate. Mobile shopping is becoming key for forward-looking retailers as consumers increasingly expect a seamless cross-channel experience. Full Article 
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eMARKETER EVENTS
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June 26, 2012, Boston, MA eMarketer CEO Geoff Ramsey will be presenting on the top digital trends impacting retail.
September 13-14, 2012, Palo Alto, California eMarketer CEO Geoff Ramsey will be moderating this event.
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