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May 17, 2012

Paywall Resistance Softens When Content Is Right

Most internet users have come to expect free digital content, but a good portion will consider paying to enter a paywall. However, not all types of content are created equal when deciding where to dish out dollars for access. Full Article

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10 New Ideas for Enhancing Your Brand's Search Strategy

Free White Paper

Want to get more from your paid and organic search campaigns? Want to generate measurable search results without breaking the bank? MediaWhiz's search experts show you how to build high-quality traffic in a cost-effective manner in this informative new white paper.
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Are Marketers Missing Multichannel Opportunities?

There's no question that consumers are living in a multiscreen world, and marketers recognize that users expect a seamless media experience from one platform to the next. But for most brands and agencies, creating those experiences is taking a back seat to more basic steps like measuring ROI. Full Article

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All 10 of the Top 10 Global Advertisers
Are eMarketer Clients

Digital Is the Place to Reach US Asians

The Asian population in the US is highly connected, and more likely than their counterparts of other races and ethnicities to conduct a range of advanced online activities. Conversely, they are not as keen on traditional media like TV. With their spending power increasing, this gives digital marketers an advantage. Full Article

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eMARKETER EVENTS

September 13-14, 2012, Palo Alto, California
eMarketer CEO Geoff Ramsey will be moderating this event.


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