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April 27, 2012

Last-Click Attribution Models Give Marketers Incomplete Picture

The majority of marketers worldwide understand the importance of using attribution modeling to better justify digital marketing spend and to properly allocate dollars among channels and formats. However, most attribution models marketers use do little to show a campaign's integrated effects. Full Article

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Today Consumers Call The Shots!

Only 1% of consumers feel their expectations for a good customer experience are always met. The New Harris Interactive Customer Experience Impact report reveals facts about what consumers are looking for and identifies concrete actions that brands can take to keep the connection with consumers alive. Download the report now!


For Smartphone Users, Touch, Shopping and Gaming Matter Most

Kurt Hawks, general manager at mobile advertising network Greystripe, spoke with eMarketer about prominent traits and behaviors among smartphone users, and how moms, in particular, are overindexing in their smartphone usage.
Full Article



Kurt Hawks
General Manager
Greystripe

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Your Brand Benefits When Your Customers Are Happy

Positive engagements create longstanding, loyal relationships. A successful experience is so important to consumers, they are willing to pay for it! The latest Customer Experience Impact report helps you enhance these relationships based on what consumers say other brands have done wrong.
Get the report now!

QQ Continues to Dominate Instant Messaging in China

Internet users in China have been rapidly increasing in number for the last couple of years, but there is plenty of room for continued growth. As users diversify how they access the web and the online activities they partake in, there remains one constant: They are addicted to instant messaging. Full Article

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eMARKETER EVENTS

May 7-9, 2012, Orlando, Florida
eMarketer Principal Analyst Noah Elkin is among the speakers for this event.
May 10, 2012, Chicago, IL
eMarketer CEO Geoff Ramsey is a speaker at this event.


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