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April 24, 2012

Black Consumers Active, Engaged on Mobile

A new eMarketer report examines the mobile usage and behavior trends among black consumers and finds that a period of outsized penetration among the group is coming to an end. Usage patterns, however, remain impressive and should attract mobile marketers to this active audience.
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Facebook Marketing, Made Easy

Facebook marketing is easier than you think with the Field Guide to Facebook Marketing. Learn how to:

  • Grow your email subscriber list with Facebook
  • Promote customer engagement using Facebook Timeline
  • Optimize social media campaign performance
Download the Guide


Marketers Leverage a Mix of Tools and Tactics

A majority of US marketing professionals plan to increase spending on social media marketing and ads in 2012, with interest focused around online video, cross-screen media and web TV. Additionally, marketers are leveraging more tools and tactics as they run campaigns. Full Article

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Get an In-depth Examination and Ranking of Preferred Messaging Channels!

The 2012 Channel Preference Survey arms you with knowledge to:

  • UNDERSTAND what motivates consumers to use specific communication channels
  • NAVIGATE the fragmented messaging landscape
  • CAPTURE consumer attention by sending the right message through the right channel
Download the Report

Ecommerce in Germany Nears $9 Billion in Q1 2012

B2C ecommerce sales in Germany reached €6.34 billion ($8.81 billion) in Q1 2012—18% more than the Q1 2011 total, according to a local trade group. With 41 million online buyers projected in 2012 and a rise in Germans' disposable income, ecommerce is expected to continue to see rapid growth. Full Article

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eMARKETER EVENTS

May 7-9, 2012, Orlando, Florida
eMarketer Principal Analyst Noah Elkin is among the speakers for this event.
May 10, 2012, Chicago, IL
eMarketer CEO Geoff Ramsey is a speaker at this event.


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