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Black Consumers Active, Engaged on Mobile
A new eMarketer report examines the mobile usage and behavior trends among black consumers and finds that a period of outsized penetration among the group is coming to an end. Usage patterns, however, remain impressive and should attract mobile marketers to this active audience.
Full Article 
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Facebook marketing is easier than you think with the Field Guide to Facebook Marketing. Learn how to:
- Grow your email subscriber list with Facebook
- Promote customer engagement using Facebook Timeline
- Optimize social media campaign performance
Download the Guide
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Marketers Leverage a Mix of Tools and Tactics A majority of US marketing professionals plan to increase spending on social media marketing and ads in 2012, with interest focused around online video, cross-screen media and web TV. Additionally, marketers are leveraging more tools and tactics as they run campaigns. Full Article 
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The 2012 Channel Preference Survey arms you with knowledge to:
- UNDERSTAND what motivates consumers to use specific communication channels
- NAVIGATE the fragmented messaging landscape
- CAPTURE consumer attention by sending the right message through the right channel
Download the Report
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Ecommerce in Germany Nears $9 Billion in Q1 2012
B2C ecommerce sales in Germany reached €6.34 billion ($8.81 billion) in Q1 2012—18% more than the Q1 2011 total, according to a local trade group. With 41 million online buyers projected in 2012 and a rise in Germans' disposable income, ecommerce is expected to continue to see rapid growth. Full Article 
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eMARKETER EVENTS
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May 7-9, 2012, Orlando, Florida eMarketer Principal Analyst Noah Elkin is among the speakers for this event.
May 10, 2012, Chicago, IL eMarketer CEO Geoff Ramsey is a speaker at this event.
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Email Marketing by Listrak™
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