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Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

Messaging App Marketing and Advertising: Putting WeChat, Facebook Messenger, Line and WhatsApp to Use

July 2017

An in-depth look at how businesses worldwide are using four of the leading messaging apps—WeChat, Facebook Messenger, Line and WhatsApp.

Messaging App Usage Worldwide: eMarketer's Updated Forecast, Leaderboard and Behavioral Analysis

July 2017

The size and influence of the mobile messaging audience worldwide continue to grow. eMarketer estimates that 1.82 billion people across the globe will use mobile messaging apps in 2017, which equates to nearly one-quarter (24.6%) of the world’s population.

Worldwide Retail and Ecommerce Sales: eMarketer's Estimates for 2016–2021

July 2017

eMarketer estimates retail ecommerce sales will hit $2.290 trillion this year, making up 10.1% of global retails sales. Three out of five internet users worldwide will make at least one digital purchase in 2017.

Western Europe Retail and eCommerce: eMarketer's Estimates for 2016–2021

July 2017

For the first time since the eurozone debt crisis, retail and retail ecommerce sales will rise in every major market in Western Europe this year. In 2017, total retail sales in the region will reach $3.818 trillion, of which digital purchases will account for 8.8%.

Global Ecommerce Platforms 2017: A Country-by-Country Review of the Top Retail Ecommerce Sites

July 2017

A country-by-country overview of the top retail ecommerce platforms, popular ecommerce product categories and the most commonly used payment methods in 30 countries.

Worldwide Social Network Users: eMarketer's Estimates and Forecast for 2016–2021

July 2017

Social network users worldwide will total 2.46 billion in 2017. One-third of the global population will log on to a social network regularly this year, and 81.8% will use a mobile device to access these platforms.

B2B Event Marketing 2017: How the Event Stack Bridges Offline and Online

July 2017

This report explores how the event technology stack allows B2B marketers to better collect and use event data as part of larger marketing plans. It also covers why it’s important to bridge the offline/online data gap.

Canada Influencer Marketing: Planning and Measurement Grow More Sophisticated

July 2017

Brands in Canada are getting more sophisticated in planning and measuring influencer programs, assisted by a new set of tools available from local tech firms.

Out-Stream Video Advertising: Viewing Between the Lines

July 2017

Out-stream video advertising—defined as video units served in nonvideo environments such as text articles, games and social feeds—has emerged as a high-CPM format for publishers with limited video content.

Back-to-School Shopping Preview 2017: Strong Overall Sales Hide Weakness in Key Sectors

June 2017

Both ecommerce and total retail will have solid growth during the back-to-school season, but key offline sectors continue to show frailty.

Integrating TV, Digital and In-Store Data: The Pursuit of a True Omnichannel Audience

June 2017

Marketers are pushing for a more omnichannel, holistic view of their audiences, and that vision requires integrating audience insights from three core areas: TV, digital and in-store. Integration, however, poses substantial challenges.

Smart Homes, Smart Cities and Smart Cars: How the Internet of Things Is Connecting the World

June 2017

The internet of things (IoT) is playing an increasingly important role in people’s everyday lives. This series of “smart spaces” reports examines how connected devices, appliances, sensors and networks are being used in homes, cities and cars.

Q2 2017 Digital Video Trends: Monetization, Audience, Platforms and Content

June 2017

Recent data show that digital video ad spending is growing faster than previously forecast. Meanwhile, new subscription-based services are coming online as people spend more time with digital and less with TV.

Time Spent with Media in France, Germany and the UK: eMarketer's Updated Estimates and Forecast for 2014–2019

June 2017

The average adult in France and Germany will consume over 10 hours of media every day in 2017. Though behind in total time, UK adults will spend more daily time with media on digital platforms.

Facing Up to Ad Blocking: How Publishers, Advertisers and Their Digital Media Partners Are Responding

June 2017

Internet users aren’t in love with the current state of digital advertising, and many have decided to take control by enabling ad blockers. This has pushed publishers and other digital media partners to respond in turn.

The Internet of Things for Smart Cars: Accelerating on the Information Superhighway

June 2017

Connected and smart cars, powered by digital technology and artificial intelligence, are changing the way people think about transportation. They also have important implications for marketers.

Digital Ad Spending Benchmarks by Industry 2017: The Complete eMarketer Series

June 2017

US industries will collectively spend $83.00 billion on paid digital advertising in 2017, up from $71.60 billion in 2016.

US Media and Entertainment Industries StatPack 2017: Digital Ad Spending Forecast and Trends

June 2017

This is the seventh in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.

Conversational Commerce 2017: Chatbots and Virtual Assistants

June 2017

Search engines and ecommerce sites aren’t going away anytime soon, but thanks to rising comfort levels with virtual assistants and chatbots, voice commands and messaging apps are presenting new sales platforms.

US Hispanics and Digital Usage: How They Differ from Non-Hispanics—and from One Another

June 2017

Though some differences in digital usage persist between Hispanics and non-Hispanics, they have narrowed in recent years—while leaving plenty of disparities among Hispanics themselves.

US Healthcare and Pharma Industry StatPack 2017: Digital Ad Spending Forecast and Trends

June 2017

This is the seventh in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.

Visual Commerce 2017: How Image Recognition and Augmentation Are Changing Retail

June 2017

Retailers are increasingly relying on new computer vision technologies to keep up with their customers, who increasingly communicate in images. This report looks at how they’re doing.

US Telecom and Computing Products and Consumer Electronics Industries StatPack 2017: Digital Ad Spending Forecast and Trends

June 2017

This is the sixth in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.

US Automotive Industry StatPack 2017: Digital Ad Spending Forecast and Trends

June 2017

This is the third in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.

Ad Blocking in France, Germany and the UK: User Numbers Still Rising as Publishers Explore New Tactics

June 2017

Internet users who block ads are a major headache for digital media owners reliant on ad revenues, and for brands hoping to reach those audiences. As ad blocking spreads in France, Germany and the UK, a long-term solution is still some distance away.

US Retail Industry StatPack 2017: Digital Ad Spending Forecast and Trends

June 2017

This is one in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.

The Internet of Things for Smart Cities: Creating Connected Places to Live and Work

May 2017

Municipalities worldwide are exploring internet of things (IoT) applications that can improve efficiency, boost sustainability and encourage economic development. Many of these smart-city projects also represent opportunities for marketers.

US Financial Services Industry StatPack 2017: Digital Ad Spending Forecast and Trends

May 2017

This is the second in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.

US CPG and Consumer Products Industry StatPack 2017: Digital Ad Spending Forecast and Trends

May 2017

This is one in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.

Common Forms of Digital Display Ad Fraud: Faking Traffic, Sites, Attribution and More

May 2017

There are multiple ways to commit ad fraud: These are the most common.

US Ad Fraud 2017: Buyers and Sellers Fall Prey to More Sophisticated Forms

May 2017

Buyers and sellers now have to worry about more advanced forms of fraud siphoning away digital display ad dollars. This report explores how much fraud there is, how it’s affecting buyers and sellers, and what is being done to combat it.

US Travel Industry StatPack 2017: Digital Ad Spending Forecasts and Trends

May 2017

This is the first in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.