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Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

Cross-Border Ecommerce 2018: A Country-by-Country Comparison

March 2018

Digital cross-border buying is growing in popularity with shoppers and retailers—particularly on marketplace platforms.

Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018

March 2018

This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

US Holiday Shopping Preview 2018: Reviewing 2017, with an Eye Toward This Season

March 2018

2017 was a big year for US holiday retail sales, especially for ecommerce. Look for the 2018 holiday season to be another strong one for retailers as they adapt to omnichannel consumers.

APAC Tech Leaders StatPack: Key Digital Companies in Asia-Pacific

March 2018

The most disruptive, transformation companies in the region.

US Social Network Users: eMarketer's Estimates for 2018–2022

March 2018

Three in five people in the US will use social media regularly in 2018. Of these social network users, 91.5% will do so from a mobile phone.

The Value of Digital Media: How Advertisers Value Content, and How Publishers Can Make It More Valuable

March 2018

As digital content becomes commoditized, publishers consider ways to prove value to advertisers. Valuing the consumer is a good start.

Canada Social Media 2018: The Platforms Grabbing Social Ad Dollars

March 2018

A look at how social advertising has matured in Canada and the emerging platforms to watch.

US Digital Users: eMarketer's Estimates for 2018

March 2018

In 2018, there will be 279.7 million US internet users, a 1.8% increase over 2018. Among these users, 83.0% will use a mobile phone for access.

UK Digital Users: eMarketer's Estimates and Forecast for 2017–2022

March 2018

This report analyzes eMarketer’s estimates and forecast for UK digital users, including the devices they use to access the internet and their activities.

Q1 2018 Digital Video Trends: Monetization, Audience, Platforms and Content

March 2018

The video industry finished 2017 with significant momentum across ad spending and usage, including growth among emerging over-the-top (OTT) video aggregators and subscription video on-demand (SVOD) services. While the overall picture is rosy, concerns about brand safety continue to swirl around Google and Facebook.

Location Intelligence 2018: Consumer Behavior, Data Quality and Targeting Tips

February 2018

In the past year, marketers have become more savvy about location data and services based on that information. This report reveals what marketers need to know about consumer attitudes toward location data, its quality and key tips about location-based marketing.