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In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
Programmatic trading will account for over half of all digital display ad spending in the UK in 2015. Programmatic direct deals have played a bigger role in the UK market than open exchanges to date, but private marketplaces represent growing middle ground.
The 2015 holiday season is expected to be a good one, both for ecommerce and for US retail sales overall. This report looks at eMarketer’s retail sales forecast for the holiday season and identifies specific trends that will influence ecommerce this year and in the near future.
US millennials are enthusiastic digital video viewers, but their unique habits and shifting screen choices often make it difficult for advertisers to understand them. What do marketers need to know to reach this demographic effectively?
Search has long led digital advertising investments in Canada when it comes to desktop. Now it’s mobile search’s turn, especially for local marketers, who can use targeted tools to reach highly goal-oriented consumers more easily than ever before.
Despite an increasingly crowded field of competitors, YouTube hasn’t stopped delivering strong financial results and robust numbers of engaged users. Looking forward, the platform is unlikely to lose its spot as an essential element of branded content and advertising campaigns.
The worldwide social network audience will surpass the 2 billion mark in 2015. More than 28% of people worldwide will use a social network regularly this year, with nearly 82% of this group utilizing a mobile phone to access these platforms.
In 2015, 43.0% of the worldwide population will use the internet regularly, with 32.2% going online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.
While the impact on publishers to date has been mixed, consumer use of ad blockers is growing. If a significant portion of the digital audience ends up using them, a major disruption to the existing publishing model is possible. The ultimate result of this trend is in the hands of digital heavyweights like Google, which must balance the risk of losing ad revenue to blockers against the danger of angering users.
Email continues to prove a strong method for messaging customers, yet performance metrics such as clickthrough rate and open rate may be on the decline. To stay relevant and effective, email efforts need to be integrated into a more mobile-friendly cross-channel strategy.
Despite little large-scale success with beacons so far, retail marketers continue to show interest in them for their geotargeting capabilities, and new developments may hold promise for the most hopeful among them. Consumers, however, have yet to show any real enthusiasm for the technology.
Looking beyond the “mass affluents,” who constitute over one-fifth of the US population, this report examines attitudes and behavior of the narrower population of consumers with more substantial income and/or wealth.
Mobile wallets are intended to make commerce more convenient, whether in a store or through an app. As consumer adoption grows, marketers have an opportunity to use mobile wallet platforms to deliver more compelling and effective commerce experiences.
This report provides an overview of the mobile phone landscape in eMarketer’s core countries of coverage, focusing on penetration rates, original equipment manufacturer (OEM) market share, mobile operating system market share and the state of 4G.
Instagram’s ad business should ramp up quickly in 2015, with the addition of direct-response features, the ability to buy ads via an API and enhanced targeting. eMarketer expects Instagram will record $595 million in ad revenue this year and near $3 billion in 2017.
Digital travel sales will total more than $481 billion worldwide in 2015. Strong demand in Asia-Pacific and Latin America will help drive overall worldwide sales growth, which will come in at 13.1% this year.
Worldwide retail sales will surpass $22 trillion in 2015, up 6.3% from 2014. Retail products and services purchased on the internet will account for 7.3% of the total retail market worldwide, or $1.672 trillion.
Mobile apps are more popular than ever. But their success is increasing competition, making it difficult for marketers to get their apps noticed and used. What are the best ways for apps to acquire new users, and to keep the existing ones coming back?
The ways in which Canada’s sports fans use mobile, whether at the game or on the couch, provide valuable context for broadcasters, advertisers and anyone else looking to engage this consumer segment.
Multichannel networks (MCNs) serve as the connective tissue between YouTube’s audiences and its advertisers. However, more and more MCNs are expanding to other platforms, potentially shifting the center of gravity away from YouTube.
The term “mother” now covers a population that varies widely in everything from income to household composition to educational attainment, as well as working vs. stay-at-home status. Digital usage is something of a common denominator, though.