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In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
Making the most of customer acquisition efforts means harnessing the power of data and understanding that emphasizing quality over quantity will result in the highest lifetime value.
Consumers and businesses alike are enjoying the benefits of mobile location services, as evidenced by the rapid adoption of location-centric apps like Pokémon Go and the uptick in spending on locally targeted mobile ads.
As artificial intelligence (AI) creeps steadily into everyday life, marketers and advertisers are using it to make their campaigns more efficient and provide enhanced experiences for their customers.
Marketers are increasingly turning to programmatic methods to buy digital display advertising in China, especially mobile and video ads. They are pairing programmatic with related data and technology to refine the ways they reach consumers.
Department stores are reinventing themselves to stay relevant to digital shoppers. As a result, the segment’s ecommerce sales are starting to grow faster than in-store revenues.
By 2018, nearly three-quarters of digital display ad dollars devoted to reaching audiences in Canada will transact programmatically, a development fueled by strong growth in both private marketplace and programmatic direct deals.
As artificial intelligence (AI) becomes a part of everyday life, it is also being tapped for a growing array of business applications. Its use is expected to grow quickly in the coming years.
A focus on US mothers and their money—including the wide variations in average income and wealth between married and single mothers—helps illuminate their behavior as consumers.
The furniture and home goods sector in the US has low ecommerce penetration, though sales have been steadily rising since the recession.
More than 3.2 billion people worldwide will use the internet regularly this year, and nearly 2.5 billion will do so from a mobile phone.
Brands want attention from consumers in a world of digital distractions, so some platforms and publishers are trying to give them just that: selling digital ads based on audience time spent and engagement, not impressions.
The facts and figures you need to know about the rise of podcasts in the US, along with estimates of future trends.
Ecommerce sales in the consumer packaged goods (CPG) sector are expected to grow as brands dedicate more resources to working with retailers. At the same time, consumers are more open to buying food online.
Brand storytelling through content marketing has proven to be an effective and highly rated activity for digital marketers in Canada.
Cross-platform video advertising is the new norm as marketers and agencies distribute ads across multiple devices and content venues. However, obstacles remain before the industry can realize the full value of an increasingly connected, but fragmented, audience.
The facts and figures you need to know about beauty and personal care products, now and for the near future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
This series analyzes the key trends driving growth and offers key user and ad spending insights for the six most mobile markets in Latin America.
The recent upswing in TV ad spending has likely been buoyed by an increase in total ad outlays, vs. a mass return to the first screen by advertisers. But time and improved TV-digital attribution measurement will help settle the matter for certain.
By 2018, 82.0% of US digital display ad spending will be transacted programmatically, with use particularly strong for buying mobile and video inventory and for more private transaction setups, such as programmatic direct.
By the end of 2016, nearly 64% of people in the US will own and use a smartphone. With adoption reaching critical mass, smartphones will continue to play an increasingly important role in many people’s daily lives.
The US digital video industry continues to show robust health as measured by such indicators as ad spending, subscription spending, viewership and adoption of emerging channels such as social video and live streaming.
By the end of 2016, more than 62% of the UK’s population will own and use a smartphone. With adoption reaching critical mass, smartphones will continue to play an increasingly important role in many people’s daily lives.
Competition in the app stores is at an all-time high and retention rates are at an all-time low. The continued rise in app downloads is being driven mostly by paid media. Social media, search and video ads served to mobile devices are most effective for acquiring quality users.
eMarketer’s latest UK programmatic ad spending forecast update paints a picture of a rapidly maturing market. This year, 70% of all UK digital display ad spend will flow through programmatic pipes, and that proportion will pass three-quarters next year.
This report presents eMarketer’s final forecast of 2016 holiday retail sales. We expect the overall retail climate to improve moderately, with 3.3% growth in total sales, but will pale next to a 17.2% increase in retail ecommerce sales.
eMarketer’s first-ever estimates of programmatic ad spending in Germany put outlays at €797.2 million ($884.5 million) in 2016—41.0% of total digital display spending. The initial focus on open, real-time auctions is currently shifting to other types of programmatic trading.
eMarketer’s first-ever estimates of programmatic ad spending in France put outlays in 2016 at €555.6 million ($616.4 million), or 64.0% of all spending on digital display ads. Within programmatic, investment is gradually moving away from open, real-time auctions to other types of transactions.
Haven’t had time to catch up on the major developments and trends in virtual reality (VR) and augmented reality (AR) over the past few months? Check out our in-depth analysis of the latest immersive tech news and research.
For most advertisers, search and social media are separate but highly compatible partners. But recent moves by Facebook and others mean marketers need to consider whether social might be as good as search for some ad objectives.
Email remains a standard channel for marketers, but increased mobile use by consumers and more frequent messaging by brands are causing deliverability concerns and decreased performance.
In key regions across the globe, digital ad spending’s share of total media ad expenditures continues to rise.
In the UK, different demographic groups use digital devices and platforms in various ways. These briefs examine such use across five broad demographics: children and teens, millennials, baby boomers and seniors, females and males.
This report provides an overview of retail and ecommerce trends in six markets in Southeast Asia: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. It also includes barriers that are challenging further ecommerce growth in the region.
Ad fraud costs digital ad buyers and sellers in the US billions of dollars annually, in spite of improved detection practices. And now, more sophisticated fraud methods are causing problems for mobile apps, video ads and engagement metrics.