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In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
In May 2018, all multinational marketers will have to comply with the EU’s General Data Protection Regulation (GDPR), which governs consumer data collection, storage and usage practices. Many are still unsure what they need to do to get ready.
Most US affluents are upper-middle class, not super rich, and bear little resemblance to the old fat-cat, top-hat caricatures. They spend carefully, often because they don’t feel solvent enough to do otherwise. Traditional trappings of luxury have limited appeal for them.
Disclosure is a tricky topic in influencer marketing, but it’s absolutely necessary to reveal when brands and influencers are working together. Here’s how to do it right.
This report analyzes eMarketer’s first-ever forecast for global proximity mobile payment users, including breakouts by region and country.
For a customer-centric view to work, marketers need to account for all touchpoints in the customer journey—not just those they track themselves. This report looks at select nonmarketing touchpoints companies must consider to approach true holistic attribution.
Approximately 2.38 billion people worldwide will watch digital videos in 2018. Among those viewers, 1.87 billion will use a mobile phone to watch video and 1.58 billion will consume video via YouTube.
The past 18 months have been full of brand safety controversies, and marketers have woken up to the need to pay more attention to—and exercise control over—the digital environments their brands are appearing in.
As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.
This report covers the key digital trends that will impact the UK in 2018. Mobile’s influence will continue to be significant, as well as growing calls for transparency—for both consumers and industry players.
eMarketer’s updated estimates for programmatic ad spending in France reveal a rapidly maturing market. In 2018, 78.5% of all outlays on digital display ads will be programmatic; that share will climb to 81.5% in 2019.
Despite mobile advertising’s explosive growth, advertisers remain concerned about measurement and targeting in such an environment. This report looks at eight major challenges they face.
eMarketer estimates that retail ecommerce sales totaled $2.304 trillion worldwide in 2017, of which mcommerce accounted for 58.9%. By 2021, mcommerce will represent 72.9% of ecommerce sales.
As more consumers embrace online shopping, Canada’s grocery sector is poised to capitalize.
Germany’s programmatic market continues to gain momentum. Automated buying and selling of display ads in the country will account for an estimated €1.44 billion ($1.59 billion) in spending in 2018—nearly 30% more than in 2017.
Consumers’ increasing use of digital platforms for grocery shopping is improving brands’ understanding of consumer behavior, leading to better ad personalization.
In 2017, programmatic ad spending in China totaled $16.69 billion (RMB110.90 billion), up 48.6% over 2016. Programmatic ad offerings from Baidu, Alibaba and Tencent (BAT) will continue to drive spending.
As marketers use more digital technology and big data to execute their campaigns, they open up their organizations to increased cybersecurity risk. While some incidents may be unavoidable, they must still take proactive steps to protect against hacks, data leaks and other risky situations.
Retail ecommerce sales in Asia-Pacific totaled $1.349 trillion in 2017, a 31.1% increase over 2016. Mcommerce activity in China drove growth, representing 67.4% of total ecommerce sales.
eMarketer estimates adults in South Korea averaged 7 hours, 4 minutes per day with media in 2017. Of that time, 3 hours, 25 minutes were spent with digital media.
In 2018, the EU’s General Data Protection Regulation will shake up digital advertising. Less prominently, ecommerce harmonization will proceed across the region, while consumer expectations will fuel wider use of on-demand services and voice assistants.
This report analyzes eMarketer’s forecast for total retail and retail ecommerce sales in Western Europe, including our first-ever estimates for retail mcommerce sales in the region.
Nearly 2.5 billion people worldwide used a social network regularly in 2017. Of these social network users, 62.2% accessed Facebook and 24.0% used Instagram at least once a month.
eMarketer estimates adults in Japan averaged 7 hours, 14 minutes per day with media in 2017. Of that time, at least 3 hours were spent with both TV and digital media.
This year, 10% of all ad spending in the US will go to Facebook, and nearly three-quarters of US marketers will use Instagram. What else will happen in the fast-changing social media business? eMarketer predicts what’s in store in 2018.
This report analyzes eMarketer’s latest forecast for UK total retail, retail ecommerce and mcommerce sales, as well as estimates for digital shoppers and buyers, including our first-ever breakout for digital shoppers and buyers by age.