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In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
This report presents eMarketer’s full updated estimates for time spent with media in Canada, with mobile time spent the focal point of change.
The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
The internet of things (IoT) is changing the way people live and work. Businesses across industries are finding ways to use real-time data from connected devices to improve their operations and deliver more valuable customer experiences.
The internet of things (IoT) is changing how marketers work. Practitioners across industries are learning to harness the real-time data from connected devices to improve their operations and deliver more valuable experiences to customers.
This report presents eMarketer’s full updated estimates for time spent with media in the UK. Consumers’ usage continues to grow, mostly thanks to mobile.
Facebook, Twitter, Instagram and Snapchat have changed video advertising through features like autoplay, vertical video and live streaming. The impact on YouTube is becoming clear, and now the social properties are taking aim at an even bigger prize: TV.
Despite China’s recent economic tremors, eMarketer continues to forecast strong growth for digital ad spending in that country. And within digital, video will remain the fastest-growing segment.
Customers today base their expectations for good service based on what they get from the primarily digital companies that are famous for it, such as Airbnb, Amazon.com and Uber. As a result, all brands need to focus on delivering the same seamless customer experience to meet these lofty demands.
Digital ad spending in the healthcare and pharma sector will reach $1.93 billion in 2016, up 15.4% from 2015. Gains will be attributed to higher outlays on mobile search and display, and business-to-business (B2B) spending shifting to digital.
Both the media and entertainment categories are expected to record double-digit growth in digital ad spending this year. Combined, the two industries are poised to invest $7.34 billion on digital advertising in 2016, spurred by consumers’ increased consumption of news and entertainment via the internet.
US industries will collectively spend more than $68 billion on paid digital advertising in 2016, continuing a trend of robust growth.
The US auto industry will spend $8.71 billion on digital ads in 2016, on the heels of record vehicle sales over the past year. Outlays are forecast to reach $14.14 billion by 2020.
Digital ad spending in the US telecom and the consumer electronics and computing products industries will reach $12.76 billion in 2016, up 14.8% from 2015. Gains will come from increased spending on mobile channels and programmatic methods.
Digital ad spending by the US retail industry will reach $15.09 billion in 2016 and grow to $23.04 billion by 2020. While gains in digital outlays will slow over the next several years, retail will remain the top spender among US industries.
Digital ad spending by the US financial services sector is expected to reach $8.37 billion in 2016, up 14.5% from 2015, with gains fueled by spending on mobile formats, digital video and programmatic advertising.
The US travel industry will spend $5.69 billion on digital advertising in 2016, a sharp increase over 2015 that reflects rising travel sales. These have risen due to lower gasoline prices and airfare, and greater spending by leading industry players.
Digital ad spending in the consumer packaged goods and consumer products industry is expected to reach $5.97 billion in 2016, up 18.2% from 2015, with gains coming from mobile, digital video and programmatic ad spending.
Over a quarter of UK internet users will use ad blocking software in 2017. Consumers continue to be annoyed with the digital ad experience being forced upon them, and stakeholders across the ad supply chain are contemplating how best to address the problem.
Buyers and sellers use a variety of tools to automate digital display advertising. This report details common elements of both buyer and seller ad tech stacks and offers an in-depth look at the mechanics behind programmatic advertising.
The facts and figures you need to know about restaurants in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
The internet of things (IoT) is changing the way the consumer products industry does business. Mobile devices, beacons, radio-frequency communication, smart packaging and real-time data are helping manufacturers track their supply chains and deliver personalized marketing experiences.
Mcommerce in the US will continue to grow rapidly in 2016, propelled by smartphones with larger screens, smoother smartphone user interfaces, better mobile search and more effective use of context-driven discovery.
As mobile usage becomes ubiquitous, the path to purchase is becoming less linear. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store.
The facts and figures you need about Canada ecommerce, now and for the future. Bookmark the StatPack page to keep these key estimates handy throughout the year.
Europe’s affluent, highly digital consumers are perennial targets for marketers keen to attract their discretionary spending. While digital platforms present challenges for high-end brands, they can also extend the appeal of luxury items.
Predictive is a major buzzword in marketing technology right now. This report explores this technology, uncovering how business-to-business (B2B) brands use data to build predictive models to improve their tactics at all stages of the customer funnel.
The use of location services is widespread among adult smartphone users. The location data collected by apps and mobile websites is mostly inaccurate, however. To be successful, marketers need to watch for pitfalls and ask tough questions.
Half of digital display ads served to UK consumers aren’t even seen. However, while ad viewability is a key consideration for marketers, this should be just a minimum requirement. Pairing it with other performance metrics is far more valuable.
Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.
How data-driven targeting, programmatic transactions, the rise of the NewFronts and increasing commercial loads are affecting the TV ad business, both now and in the near future.
This report will discuss top-of-mind concerns brand marketers have with digital video, such as measurement, content development and cross-platform considerations, and how to approach those concerns ahead of the Digital Content NewFronts.
Children and teens in Canada use digital media and tools first to learn, get entertained and connect with the world around them. For brands looking to engage with these emerging consumers, a responsible and relevant approach is a must.
The internet of things (IoT) is changing how retailers do business. Mobile devices, beacons, radio-frequency communication and real-time data are helping merchants and restaurants streamline operations and deliver personalized customer experiences.
A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.
Amid much-discussed changes in modern motherhood, the behavior of US fathers is also in flux. Their roles in caring for kids, doing household chores and shopping have all evolved, though often not as much as fathers themselves imagine.
All the social stats you need to sense-check, justify or adjust your 2016 business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
Retail ecommerce grew rapidly in the 2015 holiday season, in contrast to the tepid growth shown by retail overall. This report reviews what happened in 2015 and makes early predictions for the 2016 holiday season.
US advertisers will spend more on digital advertising in 2016 than ever before, putting digital on par with television. This top-to-bottom overview presents 13 things marketers need to know right now, from strategic planning to attribution, and everything in between.