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In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
YouTube’s revenue outlook is significantly higher than previously expected, reflecting a healthy market for video advertising. However, a rush to create and monetize video content across entertainment and news platforms could push up against the limits of what the market will bear.
US digital ad spending will grow 15.9% in 2017 to reach $83.00 billion, widening its lead over TV advertising, which will bring in $71.65 billion.
Search ad spending continues to grow robustly in the US, thanks to mobile. Mobile growth is so strong that overall spending increases are in the double digits despite declines in desktop-based search ad spending.
Millennials in France, Germany and the UK tend to be highly digital, overindexing for activities such as smartphone usage and instant messaging. The wider social and economic context also shapes their behavior. For marketers, they’re a constantly moving target.
The six reports and StatPacks in this collection provide the latest data and analysis for retail ecommerce.
Like their US counterparts, millennial consumers in France, Germany and the UK tend to be super-connected, and are often in the vanguard of new digital behaviors. But variations within this cohort, and from country to country, shouldn’t be overlooked.
In 2017, roughly 67% of the US population will own and use a smartphone. Smartphone adoption is driving mobile internet access: Nearly 15% of internet users will exclusively use a mobile device to go online this year.
In 2017, there will be 54.8 million UK internet users, of which 86.3% will gain access via a desktop/laptop device at least once per month. However, a growing portion of internet users—11.3% this year—will rely solely on mobile devices to go online.
Classifications, user and revenue forecasts, and consumer insights for both digital assistants and voice-enabled speakers.
For most US teens, the smartphone—including its camera—has become the dominant factor in their digital activity, whether for internet usage, social interaction or shopping.
eMarketer’s forecast for US proximity mobile payments, peer-to-peer (P2P) mobile payments and mobile device banking users.
The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
eMarketer’s forecast of digital ad spending in the UK covers five key industries: automotive, CPG, financial services, retail and travel. Across all industries, mobile, digital video and social media strategies will drive spending increases over the forecast period.
Marketers rely on email for its reach and steady performance. In order to maintain that effectiveness, marketers are using data to create campaigns with better context and relevance for their audience.
This report explores how consumers in Canada satisfy their viewing appetites across screens, as well as the ways advertisers and media companies are developing ads to engage them.
As online shopping this holiday season continues to grab share from brick-and-mortar, retailers should pay attention to six trends that will shape the season.
Facebook, Twitter and Snapchat are snapping up TV-style programming in an attempt to become video destinations. This report details those plans and the video ad formats that come with them.
As companies look to a more holistic attribution practice, challenges persist. Those furthest ahead consider five key factors when transforming how they attribute marketing success.
Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top (OTT) TV advertising.
Asia-Pacific will represent the largest share of retail and retail ecommerce sales worldwide, largely driven by consumer spending in China. This year, total retail sales in the region will hit $9.254 trillion, of which ecommerce will represent 14.7%.
eMarketer’s forecast for US connected TV, over-the-top (OTT) video and pay TV users, including our first-ever estimates for subscription OTT video service users.
Economic struggles in the UK have slowed retail sales growth, but retail ecommerce sales continue to climb. eMarketer estimates UK retail ecommerce sales will total £81.55 billion ($110.07 billion) in 2017, largely driven by increasing mcommerce.
Content marketing offers a variety of storytelling possibilities thanks to a proliferation of digital channels and platforms, and marketers are using content and ad creative sequentially to get longer, more compelling messages across to consumers.
Retail ecommerce sales in France will approach $42.5 billion this year—a gain of 8.8% compared with 2016. eMarketer has increased its forecasts for retail ecommerce sales, though these will account for just 6.7% of all retail sales nationwide in 2017.
eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.
Digital has shaken up the banking sector in the UK, but consumers are less eager to go digital-only. Security and privacy concerns are the biggest inhibitors, though younger age groups are much keener users of mobile banking in particular.
Retail ecommerce sales in Germany will rise 11.3% in 2017, eMarketer estimates, to reach $65.13 billion. Nearly 50 million people in the country will make a digital purchase at least once this year, equivalent to 81.5% of internet users.
Classifications, user and revenue forecasts, and consumer insights for both virtual and augmented reality devices.