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In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
The internet of things (IoT) is changing the way the consumer products industry does business. Mobile devices, beacons, radio-frequency communication, smart packaging and real-time data are helping manufacturers track their supply chains and deliver personalized marketing experiences.
Mcommerce in the US will continue to grow rapidly in 2016, propelled by smartphones with larger screens, smoother smartphone user interfaces, better mobile search and more effective use of context-driven discovery.
As mobile usage becomes ubiquitous, the path to purchase is becoming less linear. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store.
The facts and figures you need about Canada ecommerce, now and for the future. Bookmark the StatPack page to keep these key estimates handy throughout the year.
Europe’s affluent, highly digital consumers are perennial targets for marketers keen to attract their discretionary spending. While digital platforms present challenges for high-end brands, they can also extend the appeal of luxury items.
Predictive is a major buzzword in marketing technology right now. This report explores this technology, uncovering how business-to-business (B2B) brands use data to build predictive models to improve their tactics at all stages of the customer funnel.
The use of location services is widespread among adult smartphone users. The location data collected by apps and mobile websites is mostly inaccurate, however. To be successful, marketers need to watch for pitfalls and ask tough questions.
Half of digital display ads served to UK consumers aren’t even seen. However, while ad viewability is a key consideration for marketers, this should be just a minimum requirement. Pairing it with other performance metrics is far more valuable.
Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.
How data-driven targeting, programmatic transactions, the rise of the NewFronts and increasing commercial loads are affecting the TV ad business, both now and in the near future.
This report will discuss top-of-mind concerns brand marketers have with digital video, such as measurement, content development and cross-platform considerations, and how to approach those concerns ahead of the Digital Content NewFronts.
Children and teens in Canada use digital media and tools first to learn, get entertained and connect with the world around them. For brands looking to engage with these emerging consumers, a responsible and relevant approach is a must.
The internet of things (IoT) is changing how retailers do business. Mobile devices, beacons, radio-frequency communication and real-time data are helping merchants and restaurants streamline operations and deliver personalized customer experiences.
A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.
Amid much-discussed changes in modern motherhood, the behavior of US fathers is also in flux. Their roles in caring for kids, doing household chores and shopping have all evolved, though often not as much as fathers themselves imagine.
All the social stats you need to sense-check, justify or adjust your 2016 business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
Retail ecommerce grew rapidly in the 2015 holiday season, in contrast to the tepid growth shown by retail overall. This report reviews what happened in 2015 and makes early predictions for the 2016 holiday season.
US advertisers will spend more on digital advertising in 2016 than ever before, putting digital on par with television. This top-to-bottom overview presents 13 things marketers need to know right now, from strategic planning to attribution, and everything in between.
The internet of things (IoT) is already changing the financial services industry. Connected devices, drones, sensors and real-time data streams are helping banks, insurers and payments companies reduce costs and deliver personalized customer experiences.
Increased competition in the telecom sector has lowered costs and has led to augmented use of mobile phones in Mexico, as well as growth in social network usage. In addition, Facebook has consolidated its position at the head of the pack.
Rapid investment in programmatic advertising is a trend in its own right, but ad dollars alone aren't driving the market. eMarketer explores seven additional areas of crucial interest to US programmatic ad buyers and sellers.
Digital ad spending is expected to climb 15.4% in 2016 to pass $68 billion. The format will grow another 12.4% next year, topping $77 billion and overtaking TV as the biggest advertising category in the US.
Although the US digital video industry faces the threat of ad blocking, the ad spending outlook for digital video remains healthy thanks to increases in viewing. Subscription-based services are also thriving as people continue to embrace premium content on digital platforms.
As CEOs give marketers more responsibility and authority to help their organizations go digital, marketing technology is stepping into the spotlight. That's just one of six major marketing tech developments that will matter the most to brands and agencies this year and beyond.
All the mobile stats you need to sense-check, justify or adjust your 2016 business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
Digital video viewing is a habit for almost two-thirds of the UK population, though it’s additive to traditional TV viewing for most. Even on digital platforms, TV’s influence is strong, with short-form content less watched than in other countries.
Every year, smartphones become more ubiquitous. In 2016, over 62% of people in the UK will own and use such a device. With adoption reaching mass levels, smartphones will continue to be an increasingly important piece of the media landscape.
US mothers make distinctive use of digital technology—for entertainment, social interaction, shopping and so on—even apart from their role as digital gatekeeper for their kids.
This report provides an overview of key digital usage trends in six markets in Southeast Asia: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.