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IN THE NEWS

eMarketer in global news outlets and publications

FOR May
2016:

5,300

Citations in

2,392

Publications

TOP COVERAGE TERMS
FOR May 2016:

  • Instagram
  • In-app
  • Facebook Ad Sales
  • Mobile Ad Blocking
  • Digital Strategy
  • Impressions
  • Virtual Reality
  • mobile programmatic
  • Mobile Malware
  • Snapchat
  • AT&T
  • Earnings
  • Messenger Bots

Featured stories:

Twitter To Ease Character Limit, Making Room for GIFs, Videos and More

On Tuesday, Twitter said it planned to introduce a series of changes in the coming months to make it easier for people to communicate with one another on the social media service. In particular, the modifications will loosen the 140-character limit of a Twitter post, a restriction that has at times stumped and infuriated people, but that has come to define the tweet as an economical and idiosyncratic form of communication.


TV Budgets Shifting to Social? Yes, It's Time to Worry

It's that time of year again, when the TV networks talk about how great their upcoming fall shows will be -- and everyone else talks about whether they will survive the relentless onslaught of OTT, cord-cutting and myriad other challenges.Social media is one of those challenges. Companies like Facebook have never been shy about touting themselves as excellent companions to TV. They routinely conduct research studies that show lifts in seemingly every metric imaginable, as long as ad buyers use TV and social together.


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