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TOP COVERAGE TERMS FOR JUNE 2017:
Baidu Inc., BIDU -0.27% Alibaba Group Holding Ltd. BABA +0.43% and Tencent Holdings Ltd. TCEHY 0.96% are forecast to attract a healthy 15% of the global market this year, according to eMarketer, even as their digital ad revenue comes almost exclusively from within China.
Only the industry’s two behemoths, Alphabet Inc.’s GOOGL +1.15% Google and Facebook Inc., FB +1.60% do better world-wide: eMarketer expects them to capture 49% of global digital ad spending this year, despite their lack of presence in China.
Facebook boss Mark Zuckerberg has revised the world's largest online social network's mission statement - and says its all about community. The move comes as Facebook faces pressure from smaller rivals such as Nextdoor and Meetup, whose online networks bring together neighbors and people in the same area with shared interests.
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