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IN THE NEWS

eMarketer in global news outlets and publications

FOR July
2015:

5723

Citations in

2512

Publications

TOP COVERAGE TERMS
FOR July 2015:

  • Instagram
  • Facebook
  • Google
  • mobile
  • technology
  • video
  • EBay
  • advertisers
  • millennials
  • spending
  • advertising
  • B2B
  • percent
  • consumers
  • internet
  • social

Featured stories:

Facebook muscles into YouTube territory

Facebook is also pushing into digital video advertising, the market for which increased by 56 per cent in 2014 to $5.8bn in the US alone, according to research company eMarketer. This is forecast to increase another 30 per cent this year to $7.7bn. YouTube had a 19.3 per cent share of the market, which eMarketer predicts will fall to 17.7 per cent by 2017.


Instagram Will Bring In Almost $600 Million in Mobile Ad Revenue This Year, eMarketer Predicts

According to a new report from eMarketer, the photo and video sharing app will bring in $595 million in global mobile ad revenue this year. (Keep in mind that the service does not have a desktop product.) This is the first time the research firm has forecast Instagram’s ad sales. EMarketer expects Instagram’s ad prowess to continue in the next few years, bringing in $1.48 billion in 2016 and $2.81 billion in 2017, when it will account for more than 10% of Facebook’s ad revenue.

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