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IN THE NEWS

eMarketer in global news outlets and publications

FOR March
2016:

5,304

Citations in

2,045

Publications

TOP COVERAGE TERMS
FOR March 2016:

  • programmatic
  • facebook
  • Messaging apps
  • ad revenue
  • Social Commerce
  • Ad Spend
  • mobile ad spend
  • digital video
  • Digital ad spend
  • mobile programmatic
  • Mobile Video
  • App Downloads
  • programmatic
  • mobile shopping
  • viewability
  • virtual reality

Featured stories:

Digital Ad Spending Project to Surpass TV by Greater Margin in 2017

Digital advertising in the U.S. is projected to surpass television spending in 2017 by an even greater margin than originally predicted, according to a new forecast from eMarketer.

The research firm had previously forecast that the milestone shift would take place next year, but now it is expecting digital to overtake TV by a wider margin. TV ad spending in the U.S. is expected to reach $72.01 billion, or 35.8% of total ad spending, next year, according to eMarketer. By comparison, U.S. digital ad spending is forecast to rise to $77.37 billion, or 38.4% of total ad spending in 2017.

As other categories continue to expand, television advertising in the U.S. is forecast to account for less than a third of total ad spending by 2020, according to eMarketer’s forecast.


LinkedIn in Danger of Losing Its Connection

LinkedIn may be best known as a place for users to swap furtive notes with recruiters and spy on former colleagues.

High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article.

 He wants to digitally map the global economy with online profiles for every worker, pages for each company, listings for all the vacancies in the world and even recording the skills required for the available jobs.


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February 2016

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