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TOP COVERAGE TERMS FOR NOVEMBER 2013:
"Twitter, long protected in its Silicon Valley nest, is about to venture into the more unforgiving world of Wall Street. But as it makes the transition to a publicly traded company, attracting and retaining users has become one of its biggest challenges.
"Twitter's interface can be daunting to newcomers. A user has to invest a lot of time to figure out the right accounts to follow and to understand the unique jargon of the service. And its fundamental design—every 140-character tweet is delivered in chronological order, no matter how important or trivial—means that compelling information can be lost in a sea of babble.
"'You see the stream of posts coming at you, and it's really overwhelming,' said Debra Aho Williamson, a principal analyst who studies Twitter and other social media for eMarketer, a research firm. 'It's all jumbled.'"
"Ad spending on sponsored content is growing at a faster clip than originally thought, according to a new forecast from eMarketer.
"In June, eMarketer said advertisers would spend $1.88 billion on sponsored content this year, a 22.1% boost from 2012, and would get to $3.08 billion in spending on sponsored content by 2017. The new forecast predicts that marketers will spend $1.9 billion on sponsored content this year, a 24% hike from last year, and devote $3.2 billion to the tactic by 2017."
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