« Return to Mobile Website

Newsletter Sign-Up

Contact Sales

IN THE NEWS

eMarketer in global news outlets and publications

FOR November
2014:

4818

Citations in

2285

Publications
with

118

in top-tier
US & UK publications

TOP COVERAGE TERMS
FOR NOVEMBER 2014:

  • YouTube
  • BrightRoll
  • digital
  • video
  • Yahoo
  • website
  • Microsoft
  • Google
  • consumers
  • percent
  • users
  • revenue
  • Mayer
  • mobile apps
  • emarketer
  • Facebook
  • market
  • ability
  • advertisers

Featured stories:

Internet to hit 3bn users in 2015 - eMarketer

Internet users will pass the 3bn mark in 2015 and nearly half the world's population, or 3.6bn people, will access the net at least once a month by 2018, according to eMarketer. The research firm's latest numbers suggest internet user penetration this year will top the 40 per cent mark for the first time as the web reaches 2.89bn users, increasing 6.2 per cent next year to reach 42.4 per cent of the world's population.

Monica Peart, senior forecasting analyst at eMarketer, commented: "Inexpensive mobile phones and mobile broadband connections are driving internet access and usage in countries where fixed internet has been out of reach for consumers, whether that's due to lack of infrastructure or affordability. While highly developed nations are nearly saturated in terms of internet users, there's significant room for growth in emerging markets; for example, India and Indonesia will each see double-digit growth in each year between now and 2018.”

Facebook Will Curtail Unpaid Ads by Brands

Marketers have little choice but to play along. Facebook has accumulated one of the biggest vaults of consumer data in the world. It dominates social media advertising the way Google dominates search ads, and analysts say that brands will keep flocking to the service.

“Facebook is saying, ‘We’re in charge. You’re renting from us,’” said Debra Aho Williamson, a social media analyst at the research firm eMarketer. “But businesses continue to spend more money on advertising on Facebook, and users continue to spend more time and share more information on it.”

Links to more top stories:

Previous months:

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

Learn how eMarketer can help your business:

Contact sales here or call 212-763-6010 or toll-free 800-405-0844

US Press Contact: Dan Marcec, 646-863-8807

UK Press Contact: Denise Duffy, +44-7513-302-482