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TOP COVERAGE TERMS FOR January 2016:
Apple became the world's most valuable company by revolutionizing the smartphone market, but the company's earnings report on Tuesday confirm investors' fears that sales of the iPhone are flatlining, increasing pressure for the tech giant to create new gadgets.
Apple met analyst expectations for its latest quarterly earnings with its record profit of $18.4 billion, but its record-setting $75.9 billion in revenue during the last three months of 2015 was slightly below predictions for $76.59 billion in sales. The tech giant also confirmed analysts' fears by forecasting that its revenue during its next quarter will be lower than the same period in 2015 - which will mark the first such revenue decline in 13 years. Apple projected that its upcoming second quarter revenue will be between $50 and $53 billion, down from the $58 billion it earned during that quarter in 2015.
The advertising industry’s rapid shift to digital formats is providing a boon to fraudsters, who will cost brands $7.2bn this year, up from $6.3bn in 2015, according to new research.
Marketers are losing money to fraudulent viewing by “bots”, or automated computer programs, that mimic human behaviour. Advertisers pay for those views even though they are not seen by the real people campaigns are intended to reach.
The study by the US’s Association of National Advertisers, whose members collectively spend more than $250bn a year on marketing, and White Ops, an online ad fraud investigator, attributed the rise in projected losses to an expected 15 per cent rise in digital ad spending this year.
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