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Facebook is also pushing into digital video advertising, the market for which increased by 56 per cent in 2014 to $5.8bn in the US alone, according to research company eMarketer. This is forecast to increase another 30 per cent this year to $7.7bn. YouTube had a 19.3 per cent share of the market, which eMarketer predicts will fall to 17.7 per cent by 2017.
According to a new report from eMarketer, the photo and video sharing app will bring in $595 million in global mobile ad revenue this year. (Keep in mind that the service does not have a desktop product.) This is the first time the research firm has forecast Instagram’s ad sales. EMarketer expects Instagram’s ad prowess to continue in the next few years, bringing in $1.48 billion in 2016 and $2.81 billion in 2017, when it will account for more than 10% of Facebook’s ad revenue.
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