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TOP COVERAGE TERMS FOR March 2016:
Digital advertising in the U.S. is projected to surpass television spending in 2017 by an even greater margin than originally predicted, according to a new forecast from eMarketer.
The research firm had previously forecast that the milestone shift would take place next year, but now it is expecting digital to overtake TV by a wider margin. TV ad spending in the U.S. is expected to reach $72.01 billion, or 35.8% of total ad spending, next year, according to eMarketer. By comparison, U.S. digital ad spending is forecast to rise to $77.37 billion, or 38.4% of total ad spending in 2017.
As other categories continue to expand, television advertising in the U.S. is forecast to account for less than a third of total ad spending by 2020, according to eMarketer’s forecast.
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He wants to digitally map the global economy with online profiles for every worker, pages for each company, listings for all the vacancies in the world and even recording the skills required for the available jobs.
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