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TOP COVERAGE TERMS FOR January 2017:
One day in late November, an earth and environmental science professor named Nathan Phillips visited Breitbart News for the first time. Mr. Phillips had heard about the hateful headlines on the site — like “Birth Control Makes Women Unattractive and Crazy” — and wondered what kind of companies would support such messages with their ad dollars. When he clicked on the site, he was shocked to discover ads for universities, including one for the graduate school where he’d received his own degree — Duke University’s Nicholas School of the Environment. “That was a punch in the stomach,” he said.
Snap has also been wooing marketers to buy photo and video ads in Snapchat, making it easier to target subsets of its 150m daily users and to measure the effectiveness of adverts. Revenue at Snapchat could reach almost $1bn this year, up more than 150 per cent year-on-year, according to research group, eMarketer. eMarketer.
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