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IN THE NEWS

eMarketer in global news outlets and publications

FOR November
2016:

8,105

Citations in

2,679

Publications

TOP COVERAGE TERMS
FOR November 2016:

  • Black Friday
  • Alibaba
  • Earnings
  • Snapchat
  • Instagram
  • Singles' Day
  • Facebook
  • Apple Pay
  • Revenue
  • Mobile Purchasing

Featured stories:

The Internet Will Top TV in Germany for First Time in 2017

Adults in Germany will spend more time online than watching TV for the first time next year as more content migrates to streaming platforms, according to research firm EMarketer Inc.

The company — born only five years ago — may end up ushering in a wave of huge tech initial public offerings at a time when Wall Street has seen few such big deals.


Facebook Looks for Its Fountain of Youth

It is tough to dispute Facebook’s advertising dominance, particularly with more than 90% of its users now on mobile. Facebook is expected to generate $26 billion in global advertising revenue in 2016, up 64% from a year ago, according to eMarketer, making it the second-biggest ad publisher behind Alphabet Inc.’s Google.


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