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eMarketer in global news outlets and publications
TOP COVERAGE TERMS FOR June 2016:
More than a quarter of internet users in the U.S. will use an ad blocker this year, according to a new forecast from eMarketer, making it more difficult for advertisers to reach consumers and threatening publishers’ revenue streams.
A quarter of China’s entire population is expected to order items through cross-border e-commerce channels by 2020, with competitive pricing and higher living standards fuelling demand, according to industry experts. Shelleen Shum, an analyst with eMarketer, a digital research firm, said demand for foreign goods will continue to remain “strong” thanks to the better prices and varieties offered by overseas merchants, despite the new cross-border e-commerce tax that was implemented in April.
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