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TOP COVERAGE TERMS FOR October 2015:
A Instagram is about to get a whole lot of "likes" from marketers.
According to a new study by eMarketer, the Facebook-owned photo-social media platform will surpass Twitter in popularity for marketers in 2017.
The study showed 88 percent of U.S. companies will use least one major social networking platform for marketing purposes this year, and Instagram is poised to capture a huge percentage of that within two years. While only 32 percent of U.S. companies with 100 employees or more will use Instagram for marketing this year, that number is expected to jump to 49 percent next year and up to 71 percent in two years. This would edge out Twitter for the first time, as its market penetration for marketing is expected to grow only to 67 percent by 2017.
Sales of digital advertising space through automated selling more than tripled last year and are set to grow more than 60 per cent this year, according to new numbers from research firm eMarketer. The use of computer systems that automate parts of the sales process, and ideally make the buying process more efficient, are set to make up roughly half of all digital sales both for ads on desktops and on mobile, the report says.
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