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IN THE NEWS

eMarketer in global news outlets and publications

FOR August
2016:

6,387

Citations in

2,436

Publications

TOP COVERAGE TERMS
FOR August 2016:

  • Amazon
  • Olympics
  • Wal-Mart
  • Netflix
  • Twitter
  • Back to School
  • Snapchat
  • Apple
  • Ad Effectiveness
  • Google
  • Facebook Live

Featured stories:

Jet.com Is No Amazon Killer for Wal-Mart

The retail giant is in talks to buy online discount retailer Jet.com, The Wall Street Journal reported Wednesday. It isn’t clear how much Wal-Mart would pay, but Jet could reportedly be valued at up to $3 billion in private markets. Jet, whose most recent private-market valuation was $1.4 billion, has a brand that resonates with customers who might not otherwise shop at Wal-Mart. But it faces the prospect of years of losses as it works to attract users.


Online Advertisin Spend to Pass 3 Billion Pounds

UK online ad spending will pass £3bn this year, according to a new report by eMarketer which also predicts that internet users will spend longer online. E-commerce will also thrive, passing £50bn, as more consumers avoid the stress of crowded transport systems and city centres to shop from home. The report's author, Karin von Abrams, said: "Search-related advertising will remain the primary focus of the UK market for some time to come."


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