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“‘On one hand, digital video advertising is growing fast and its prominence is increasing,’ said Clark Fredricksen of the research firm eMarketer. ‘On the other, compared with television, online video is an incredibly competitive market, where you have more companies fighting over far less.’ [eMarketer] estimates that $4.1 billion will be spent on online video ads this year, in contrast to $66.4 billion on television ads. ‘There are a handful of major conglomerates who split revenues from the huge TV-ad pie,’ Mr. Fredricksen said, ‘while the digital video world features hundreds of companies fighting, comparatively, for scraps from the TV table.’”
“UK teenagers have embraced smartphones faster than their US counterparts, says a new report, and a national addiction to BlackBerry’s BBM is part of the reason. ’British teens are a third more likely to own a smartphone than their US equivalents,’ found the report by eMarketer published Wednesday. Four out five UK teens who own phones have smartphones, but only half of US teenagers did.”
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