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TOP COVERAGE TERMS FOR FEBRUARY 2014:
"'A maturing user base means that steep growth is in the rear-view for Twitter in the U.S.,' eMarketer wrote in its report.
"Twitter has gained the most traction among 18-24 year olds, with about 37.4% of the age group logging in, according to eMarketer. Going forward, it predicts older users will drive more of the growth simply because “there’s more room to grow,” said Dan Marcec, a spokesman for eMarketer. User penetration among 35-44 year olds will increase 7.6 percentage points to 29.1%, by 2018, the biggest jump of among all age groups."
"A silver lining: eMarketer says older users are more likely to engage with ads, significant because it is the primary way Twitter earns revenue."
"Twitter ended 2013 with 12 million active users in the UK, and will see that increase to 13.6 million by the end of 2014, according to research firm eMarketer.
"The company’s latest report suggests that the number of people accessing their Twitter account at least once a month grew by 40.6% in 2013, and that by the end of the year, 18.8% of the British population were using the social network."
"eMarketer expects that to rise to 21.1% of the population by the end of 2014, but sees overall user growth slowing in the coming years. The company predicts Twitter will have 17.1 million users in the UK by the end of 2018, accounting for 25.8% of Brits.”
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