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eMarketer in global news outlets and publications

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The Messy, Confusing Future of TV? It’s Here

What happened to the glorious, consumer-friendly future of TV? We were told that the internet would usher in a golden era of streaming video, and that incredible shows and movies would be a click away through low-cost, easy-to-use services. The $100-a-month Time Warner cable packages that required navigating a byzantine menu of third-rate channels would be a distant nightmare.

“One of the barriers to entry for the consumer right now is simply confusion,” said Paul Verna, the principal video analyst at eMarketer, a media research firm. “The more of these services that are out there, the harder it’s going to get for people to make rational, informed decisions about what to subscribe to.”


In tough retail landscape, Payless emerges as rare bankruptcy survivor

Payless ShoeSource is set to emerge from bankruptcy as soon as Wednesday, one of the largest retail chains to do so, and is banking on a strategy focused primarily on bricks-and-mortar sales at a time when e-commerce is casting an ever-growing footprint on retail sales.

But for now, the company believes a strategy heavy on in-store sales can withstand the onslaught of e-commerce. Payless does not disclose what percent of sales it gets online. Designer-brand retailer DSW Inc last year brought in nearly 16 percent of its revenue online, and Caleres Inc, parent of discounter Famous Footwear and other brands, brought in 5.2 percent of its sales online, according to research firm eMarketer.


With Industry Shifting, Tribeca Announces First-Ever TV Festival

The team behind the annual Tribeca Film Festival--which was launched by Jane Rosenthal, Robert De Niro and Craig Hatkoff in 2002--has announced a stand-alone television festival this September.

“It used to be that films are the prestigious ones and that television was more the junk food, but that’s not true at all anymore,” Paul Verna, eMarketer’s chief video analyst, told Forbes. “They are definitely on equal footing.”


Why luxury brands no longer give China’s online marketplaces the cold shoulder

The world’s biggest luxury brands have had a change of heart towards China’s online marketplaces, which they once saw as a no-win battleground of counterfeit sellers, discounts and sales that tear away their brand value.

“Brands are going where the consumer is. The promise of China’s market is too big for luxury brands to ignore. They also can’t ignore the fact that online, especially via mobile devices, is increasingly how China’s rising middle class is shopping for luxury goods,” said Andria Cheng, analyst at eMarketer.

“China’s e-commerce giants, led by Alibaba’s Tmall and JD.com, have been aggressively courting luxury brands to their sites while pledging to fight counterfeiting. Those efforts have also helped to ease any original discomfort and hesitation luxury brands may have,” Cheng added.