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TOP COVERAGE TERMS FOR March 2015:
More than half of the UK population will be regularly using tablet computers in 2015, up from a third in 2013, but the growth is set to slow “dramatically” in the coming years according to research firm eMarketer. By 2019, eMarketer expects those figures to have risen to 40.2 million people: 59.8% of the population and 73.6% of internet users.
“The country’s tablet market is reaching a point in its maturity curve that signals a slowdown in user growth,” said analyst Bill Fisher. “Such a slowdown in the rate of penetration suggests that most of those who want a tablet likely already have one, with more sales than ever likely to be replacements.”
Twitter is set to take Yahoo’s place as the third-largest seller of online display advertising in the U.S., according to eMarketer. The social media site is expected to claim 5% of the U.S. display ad market this year, up from 3.6% last year, the online ad researcher said in a report it plans to release Thursday. Twitter still trails Facebook, with 25.5% of the market; and Google, with a 13% share.
Twitter’s rise in the rankings reflects Chief Executive Dick Costolo’s moves to show ads to more users. Twitter executives have said they have increased the amount of ads being served to users and are exploring ways to serve ads outside of Twitter through partnerships with third-party publishers.
“They are starting to move into trying to catch ad revenue from a broader base,” said Martin Utreras, senior forecasting analyst at eMarketer.
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