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TOP COVERAGE TERMS FOR September 2016:
Emarketer said that the social app is poised to earn $935.46 million in ad revenue next year, about 2 percent of total social network ad spend. This year, the firm projects Snapchat will earn about $366.69 million.
Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses," eMarketer principal analyst Cathy Boyle said in a statement. "To engage those often hard-to-reach consumers, Snapchat has expanded its advertising portfolio over the past year to include a wider array of video ads, and more sponsored geofilters and sponsored lenses.
The headphone gambit emphasizes a growing concern among shareholders: that Apple has become a one-product company. Data from an analysis by eMarketer indicates the company’s share of the US smartphone market is expected to remain essentially static this year at about 43.5%, up just 0.2%.
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