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Coverage of a Digital World

Coverage of a Digital World

eMarketer data and insights address how consumers spend time and money, and what marketers are doing to reach them in today’s digital world.

Corporate subscribers get access to all of the coverage below.

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Research Topics

Use the menu on the left to explore eMarketer's eight research categories. Corporate subscribers have access to every topic listed within these categories. eMarketer's research coverage is designed to provide customers with the most comprehensive data and insights into the evolving digital marketing landscape.

Big Picture Trends & Benchmarks

The forces influencing consumer behavior, changing media consumption patterns and affecting digital marketing practices.

  • Key Digital Trends
  • Digital Trends Spring 2014
  • Digital Trends Summer 2014
  • Digital Trends Fall/Winter 2014
  • Digital Trends Forecast 2015
  • Total Media
  • US Total Media Spending Annual Report
  • US Total Media Spending Midyear Update
  • Global Total Media Spending Report
  • Global Total Media Spending Midyear Update
  • Television Ad Spending 2014
  • Television Ad Spending Midyear Update
  • Global Landscapes
  • Global Media Usage Landscape:
    A Country-by-Country Guide
  • Global Social Landscape:
    A Country-by-Country Guide
  • Global Mobile Landscape:
    A Country-by-Country Guide
  • Global Ecommerce Landscape:
    A Country-by-Country Guide
  • Worldwide Benchmarks
  • Worldwide Internet Usage:
    Forecast & Comparative Estimates
  • Worldwide B2C Ecommerce:
    Forecast & Comparative Estimates
  • Worldwide Mobile Phone Users:
    Forecast & Comparative Estimates
  • Worldwide Social Users:
    Forecast & Comparative Estimates

Need access to these topics?

Demographics & Consumer Insights

Media usage and ecommerce insights for influential demographic groups and audience segments.

  • Demographics
  • Kids: Media Usage
  • Teens: Media Usage & Ecommerce
  • College Students: Media Usage & Ecommerce
  • Millennials: Media Usage & Ecommerce
  • Mothers: Media Usage & Ecommerce
  • Baby Boomers: Media Usage & Ecommerce
  • Seniors: Media Usage & Ecommerce
  • Hispanics: Media Usage, Ecommerce & Regional Breakout
  • Blacks: Media Usage & Ecommerce
  • Asians: Media Usage & Ecommerce
  • Affluents: Media Usage & Ecommerce
  • Time Spent with Media
  • Time Spent with Media 2014
  • Time Spent with Media Midyear Update
  • Consumer Attitudes
  • Cross-Media Usage
  • Privacy

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Digital Advertising & Marketing

Top advertising and marketing trends impacting today's digital landscape.

  • Ad Spending
  • US Digital Ad Spending: H1 2014 Forecast & Comparative Estimates
  • US Digital Ad Spending: H2 2014 Forecast & Comparative Estimates
  • Display
  • CPMs
  • Programmatic Ad Spending
    Forecast & Trends
  • Retargeting
  • Search
  • Search Advertising Benchmarks:
    Key Metrics
  • Performance Listing Ads (PLAs)
  • Video
  • Video Advertising Benchmarks:
    Key Metrics
  • Interactive Video Ads
  • Digital Video Ads: Best Practices
  • Real-Time Analytics for Video
  • Email
  • Email Benchmarks: Key Metrics & Trends
  • Metrics & Measurement
  • Ad Verification
  • Data Management Platforms (DMPs)
  • Cross-Platform Measurement
  • Targeting Effectiveness
  • Content Marketing
  • Content Marketing
  • Native Advertising
  • Real-Time Marketing
  • Real-Time Marketing
  • Real-Time TV
  • Real-Time Display Advertising

Need access to these topics?

Mobile

Analysis of mobile technology developments, consumer adoption rates and usage patterns, and advertising trends.

  • Mobile Usage
  • US Mobile Usage: Forecast & Comparative Estimates
  • US Tablet Usage: Forecast & Comparative Estimates
  • Mcommerce
  • Mobile Commerce
  • Tablet Commerce
  • Mobile Advertising
  • Mobile CPMs
  • Mobile Display
  • Mobile Search
  • Mobile Targeting
  • Mobile Effectiveness
  • Mobile Apps
  • Mobile Video
  • Tablet Advertising

Need access to these topics?

Social Media

Intelligence related to shifting trends in social media, network usage and marketing strategies.

  • Social Trends 2014
  • Social Trends Midyear Update
  • Facebook Advertising
  • Twitter
  • The Visual Social Web: Tumblr, Instagram, Vine, Pinterest
  • Social TV
  • US Social Network Users: Forecast & Comparative Estimates

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Retail & Ecommerce

Comprehensive coverage of the omnichannel retail experience to better understand customers and drive revenues.

  • Retail Trends
  • Digital Ad Spending Forecast &
    Key Trends
  • US General Retail
  • Big Data
  • Omnichannel Retail Trends
  • Pricing Trends
  • Delivery & Pickup Trends
  • Proximity Marketing
  • Holiday Shopping
  • Back to School
  • Restaurants
  • Digital Ad Trends
  • Mobile/Usage
  • Ecommerce
  • US B2C Ecommerce Forecast & Comparative Estimates
  • Shopping Cart Usage &
    Abandonment Rates
  • Mobile Payments
  • Virtual Currencies
  • Social Commerce
  • Specialty Retail
  • Groceries
  • Apparel
  • Discount Stores

Need intelligence on top retailers? Explore our eMarketer Retail product

Competitive intelligence on the top US retailers—in one convenient platform.

Learn More »

Industry Deep Dives

In-depth coverage of key trends and shifts within top vertical segments.

  • Automotive
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Dealership Trends
  • In-Car Media Update
  • B2B & SMB
  • B2B Social Trends
  • B2B Users/Usage Trends
  • B2B Mobile Trends
  • SMB Users/Usage Trends
  • Consumer Products
  • Digital Ad Spending Forecast &
    Key Trends
  • Shoppers & Buyers
  • Food & Beverage
  • Personal Care & Beauty
  • Financial Services
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Banking Trends
  • Digital Insurance Trends
  • Media
  • Digital Ad Spending Forecast &
    Key Trends
  • Shoppers & Buyers
  • Subscription Spending Overview
  • Digital Music: Usage Trends
  • Smart TV: Penetration & Usage Trends
  • Gaming Revenue Trends
  • Pharma/Health
  • Digital Ad Spending Forecast &
    Key Trends
  • Online Shoppers & Buyers
  • Users & Usage
  • Travel
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Trends for Hotels
  • Digital Trends for Airlines

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Global Coverage

Expanded coverage on trends, benchmarks and usage patterns for today's key regions and countries.

  • UK Advertising & Marketing
  • Key Trends 2014
  • Ad Spending: Forecast & Comparative Estimates
  • Metrics & Measurement
  • CPMs
  • Content Marketing
  • UK Mobile
  • Mobile Ad Spending
  • Tablet Users: Forecast & Comparative Estimates
  • Mobile Users: Forecast & Comparative Estimates
  • Location-Based Marketing
  • Mobile Payments
  • MCommerce
  • UK Social
  • Social
  • UK Consumer Insights
  • Time Spent With Media
  • Millennials
  • Gen X
  • Women
  • Boomers
  • UK Industries
  • Travel Industry
  • Digital Music
  • Gaming
  • UK Ecommerce
  • Ecommerce
  • Holiday Shopping
  • Western Europe
  • Time Spent with Media
  • Social
  • Digital Ad Spending
  • Ecommerce
  • Mcommerce
  • Digital Media Usage
  • Travel Trends
  • Canada
  • Video
  • Ad Platforms
  • Social
  • Mobile
  • Digital Ad Spending
  • Demographic Trends
  • Ecommerce
  • French-Canadian Demographics
  • Brazil
  • Time Spent with Media
  • Digital Ad Spending
  • Mobile
  • Ecommerce
  • Mexico
  • Digital Ad Spending
  • Affluents
  • Mothers
  • Mobile
  • China
  • Mobile Advertising
  • Social
  • Digital Media Overview
  • Ecommerce

Need access to these topics?

Browse Reports:

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Reports Schedule

eMarketer reports provide an in-depth understanding of each topic that we cover. Explore our recent and upcoming reports using the menu on the left. To learn more about why eMarketer's data and insights are the most trusted in the industry, read about our approach to research.

Recently Published Reports

Key Digital Trends for Midyear 2014: The Internet of Things, Net Neutrality, and Why Marketers Need to Care

July 2014

The “internet of everything”—where the web becomes the conduit for life’s activities at home, work and everywhere else—will be the next big advance in connectivity. But it risks getting stuck in neutral if web traffic is divided into slow and fast lanes.

Global Digital Banking Trends 2014: Key Usage Metrics for 31 Countries

July 2014

Digital banking provides an insightful lens through which to view the advancement of digital lifestyles in different countries. For developed nations, consumer habits are changing so fast that institutions are struggling to keep pace. In developing regions, mobile is proving to be a catalyst for financial access as handset use reaches near-ubiquity.

UK Cross-Channel Commerce: Keeping Track of Complex Consumer Journeys

July 2014

UK consumers’ retail purchase journeys are more complex than ever before, with many shoppers using multiple channels at multiple locations. These cross-channel consumers are of interest to retailers and marketers, but keeping track of them is not easy.

How Boomers Still Matter: A Disruptive Life Stage Puts Their Consumer Behavior in Play

July 2014

Baby boomers are moving into a life stage that will disrupt much of their customary consumer behavior. Their needs and priorities will shift in categories ranging from housing to food to their choice of vehicle as their long retirement looms.

Mobile Commerce Deep Dive: The Products, Channels and Tactics Fueling Growth

July 2014

Two important US mcommerce milestones are approaching: In 2016, eMarketer expects one in four ecommerce sales to come from mobile devices and in 2017, mcommerce sales will top the $100 billion mark. Traditional retail products are behind this growth.

The Global Social Network Landscape 2014: A Country-by-Country Guide to Social Network Usage

July 2014

While Facebook is the dominant social media network in almost every country, the worldwide social landscape is not so simple. This report aims to help marketers assess the status of social media by examining social networks in 26 key countries.

Western Europe B2C Ecommerce Trends: Omnichannel Is the Watchword as Markets Gain Sophistication

July 2014

Business-to-consumer ecommerce sales in Western Europe will reach an estimated $372.84 billion in 2014. Germany and France will be the largest continental markets by sales value. Both will maintain double-digit growth this year, as will Italy and Spain.

UK Ad Spending: Q2 2014 Complete Forecast

July 2014

UK total media ad spending will surpass £15 billion ($23.43 billion) in 2014. Digital will generate nearly 48% of total ad dollars, including 13.4% from mobile. Digital ad outlays will continue to post steady growth, driven by mobile ad investments.

US Ad Spending: Q2 2014 Forecast and Comparative Estimates

July 2014

US total media ad spending will reach $180.12 billion in 2014. Digital will make up more than 28% of total ad outlays, with 9.8% going toward mobile. Digital ad spending will post double-digit gains through 2018 as mobile ad expenditures steer growth.

Brands Go Mobile in the Grocery Aisle: Closing the Loop Between Awareness and Purchase

July 2014

CPG brands are incorporating various mobile initiatives into marketing plans that get brand messages in front of the consumer at the point of purchase, providing them with more relevant information and the discounts they covet.

Digital Video Streaming: State of the Industry 2014

July 2014

The US digital video market is spinning in a virtuous cycle, with audience levels, device usage, content availability and monetization growing at healthy rates and fueling each other. This set of trends is likely to continue for at least several years.

B2B Email Marketing: Benchmarks and Best Practices for 2014

July 2014

Email has long been a staple of B2B marketing programs, but its maturity does not exempt it from new influences. To continue to prove effective, B2Bs must now consider mobile devices, content marketing and automation for every email campaign.

Mexico Millennials: Who They Are and What They Are Doing Online

June 2014

Millennials constitute a third of Mexico’s population, but they make up half of its web users and a majority of smartphone and social network users in the country. Their digital habits are similar to those in more economically advanced markets, but having grown up in a middle-income country and hit with a recession just as they were getting started in life, millennials in Mexico have less financial flexibility and are less likely to make purchases online.

Privacy and Security Post-Heartbleed: Making Shoppers Feel Safer

June 2014

With internet security breaches in the news regularly, it’s no surprise that shoppers’ confidence is reaching new lows. Coupled with growing consumer concern over how marketers use personal information, retailers are striving to maintain customer trust.

Worldwide Internet, Social Network and Mobile Users: Q2 2014 Complete Forecast

June 2014

In 2014, 39.5% of people worldwide will use the internet regularly, while 64.9% will use a mobile phone. Usage is beginning to plateau, especially in developed markets. New users in the Middle East and Africa, Latin America, and Asia-Pacific will drive growth.

UK Mobile Payments 2014: A Market Stymied, Despite Potential

June 2014

The UK is a sophisticated mobile market, with smartphone adoption and mcommerce growing fast and surging ahead of other European territories. But mobile payments activity has lagged. What’s behind the delay, and what will need to change?

Desktop Display CPMs 2014: Rising at the Top, Falling at the Bottom, Squeezed in the Middle

June 2014

In aggregate, CPMs for desktop display ads look flat. But a closer look shows the impending switch to a viewable CPM, programmatic and a more performance-conscious buyer are driving distinct pricing trends at both ends of the inventory spectrum.

2014 Back-to-School Preview: Ecommerce Sales to Log Above-Average Gains

June 2014

Buoyed by pent-up demand from a weak first quarter and improving consumer confidence, the retail sector will pick up steam in H2 2014. This will help drive digital back-to-school sales to a 16.0% gain this year, eMarketer expects.

China Digital Ad Trends: Multiple Forces Driving Growth

June 2014

Though China’s surging economy is showing signs of slowing, digital ad spending will continue to rise sharply this year and in the near future, with video, mobile and emerging social advertising fueling the increases.

Travel Purchases On the Go: Mobile Hotel Booking Surges, but Other Transactions Lag

June 2014

Nearly 26 million US travelers will buy with smartphones in 2014, many for hotels. Other travel marketers who want a share of mobile purchases are testing new ways to turn mobile lookers into bookers. What’s working and where’s spending headed next?

UK B2C Ecommerce 2014 Midyear Update: Digital Purchasing Thrives Amidst an Improving Economy

June 2014

eMarketer estimates that total retail ecommerce sales in the UK will increase 16.0% this year, helped by a recovering economy, shoppers’ increasing use of mobile devices for making purchases, and expanded options for ecommerce order delivery.

B2C Content Marketing 2014: More Money, More Pressure to Perform

June 2014

Advertisers are pouring money into content marketing initiatives in 2014, putting more pressure on brands to establish concrete goals to justify the effort.

Facebook Advertising: Next Steps for Brand Advertisers

June 2014

Facebook has become a major player in direct-response advertising in the last few years. The options for brand advertisers are less clear, and they will need to rethink their Facebook marketing strategies in order to meet their goals.

US Hispanic Millennials: Bridging Cultural and Technology Gaps

June 2014

There are over 21 million Hispanic millennials, making up about 21% of the total US millennial population. When it comes to digital devices and media, they largely mirror their millennial peers, but with some important differences, particularly in digital shopping and buying.

UK Social Networking Trends: Mobile Is Becoming the New Normal

June 2014

Social network usage is reaching saturation in the UK, with new user growth tailing off markedly. Social networking via mobile, however, is becoming increasingly common, leading more people to be more engaged with their networks more of the time.

50 Best Practices for Digital Video: Do's and Don'ts for More Effective Advertising

June 2014

Though digital video advertising is in some ways well established, it is still new to many marketers and is still evolving. This report offers insight from dozens of industry experts—executives at brands and ad agencies, publishers, ad networks and technology support companies.

Digital Kids: 'Digital Natives' with Analog Tendencies

June 2014

Kids who haven’t reached their teenage years are indeed digital natives. But they are digital natives who mostly lack their own smartphones and social networking accounts. Television is the biggest single component of their media usage.

Mobile Messaging Apps: Digital Intimacy Attracts Users, Challenges Marketers

June 2014

Messaging apps like WhatsApp, recently acquired by Facebook for $19 billion, and LINE are becoming fast favorites among smartphone users worldwide. Yet, messaging apps’ intimate nature makes marketing in them a challenge.

Western Europe Social Networking Trends: Ad Spending Trails Rising Consumer Usage

May 2014

Social networks are benefiting as advertisers in Western European markets continue to shift budgets to digital. Yet ad spending on social sites may seem low, given that more than 64% of web users in the region will visit them regularly in 2014.

Canada Mobile 2014: Despite Massive Ad Spending Growth, Nagging Questions Remain

May 2014

Mobile marketing in Canada is experiencing strong growth, but questions remain regarding best practices and return on investment.

UK Mobile and Tablet Users: Q2 2014 Forecast and Comparative Estimates

May 2014

More than half of the UK’s population and two-thirds of the country’s mobile phone users will own a smartphone in 2014. A smaller number of people will use tablets, but this audience will continue to rise steadily through 2018.

Upcoming Reports

  • Report Titles (subject to change) Expected Availability
  • How Beacons Are Changing Mobile Marketing: An Overview July 2014
  • Airbnb and Business Travelers July 2014
  • Healthcare and Millennials July 2014
  • Product Listing Ads July 2014
  • Complete Forecast Worldwide Ad Spending Midyear 2014 July 2014
  • Complete Forecast WW B2C Ecommerce July 2014
  • Maps and Map Marketing August 2014
  • Focus on French Canada August 2014
  • Email Benchmarks 2014 August 2014
  • Seniors - 2014 August 2014
  • Social TV 2014 August 2014
  • English vs. Español August 2014
  • Tablet and Smartphone Video Viewing August 2014
  • Online and Mobile Banking - Forecast and Trends 2014 August 2014
  • China Ecommerce 2014 August 2014
  • Shifting Patterns of Video Consumption August 2014
  • UK Mobile Ad Spending 2014 August 2014
  • Wearables August 2014
  • Programmatic Video August 2014
  • UK Content Marketing September 2014
  • The 4G Report September 2014
  • B2B Content Marketing September 2014
  • Holiday Shopping Preview 2014 September 2014
  • Canada Video 2014 September 2014
  • Healthcare and Baby Boomers September 2014
  • Mexico Digital Ad Spending 2014 September 2014
  • Millennial Women September 2014
  • Restaurant Sector: Digital Trends and Benchmarks September 2014
  • GMI 2014 Latin America September 2014
  • GMI 2014 Western Europe September 2014
  • GMI 2014 Eastern Europe September 2014
  • GMI 2014 Asia-Pacific September 2014
  • GMI 2014 North America September 2014
  • GMI 2014 Middle East and Africa September 2014
  • Millennial Consumers October 2014
  • B2B Decisionmakers October 2014
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Benchmark & Forecast Calendar

eMarketer's benchmarks and estimates build the foundation for each topic that we cover. Use the menu on the left to browse our forecast packages to see the frequency with which the data will get updated throughout the year. To learn more about why eMarketer’s data and insights are the most trusted in the industry, read about our approach to research.

Ad Spending

  • Benchmark & Forecast TopicUpdates Available
  • US Ad Spending Quarterly

    The eMarketer US Ad Spending Benchmarks package, published quarterly, includes estimates and projections for advertising spending across media channels, including TV, digital, print, radio and others. The package also dives deep into digital and mobile advertising spending across formats, including search, display, video and other categories.

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  • UK Ad Spending Quarterly

    This quarterly benchmark package includes historical estimates and forecasts on advertising spending across media channels, including TV, digital, mobile, print, radio and others. The package also takes a detailed look at digital and mobile advertising spending across search, display, and video formats, spending on social network advertising and net UK ad revenues for Google and Facebook.

    Read More

  • Worldwide Ad Spending Quarterly

    The eMarketer Worldwide Ad Spending Benchmarks package, released quarterly, includes historical estimates and forecasts for total media, digital, and mobile ad spending for six regions and over 20 countries. For select countries, estimates for digital ad spending across formats, including search and display, are included.

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  • Worldwide and US Ad Revenues at Major Platforms Quarterly

    This quarterly benchmark package examines how marketers are allocating ad dollars across major ad sellers and digital platforms, including Google, Facebook, Yahoo, AOL, Twitter and others. The figures include global and US ad revenues, market share, growth, APRU and related metrics across markets such as digital, mobile, display, search and others.

    Read More

  • Worldwide Social Network Ad Spending Quarterly

    This quarterly benchmark package includes historical estimates and projections for spending on social network advertising by marketers in six regions and select countries. Estimates are also broken out for ad spending on specific social networks such as Facebook, Twitter, and LinkedIn.

    Read More

Media Usage & Device Usage

  • Benchmark & Forecast TopicUpdates Available
  • US Internet Users Q1 & Q3

    The eMarketer US Internet User Benchmarks package include historical estimates and forecasts on usage levels of many activities of internet users and households across digital devices, including video viewership, audio and music listeners, social networking, email and search, gaming and other activities. The forecast also breaks down usage levels by age, gender, race/ethnicity.

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  • US Mobile Users Q1 & Q3

    This semiannual benchmark package examines the mobile landscape in the US. Historical estimates and forecasts are provided for mobile phone users, mobile phone internet users, smartphone users broken out by age, gender, and race/ethnicity. This package also includes estimates for mobile connections, smartphone users by operating system, mobile social network users, mobile Facebook users, mobile Twitter users, mobile video viewers, mobile music listeners, and mobile gamers, as well as mom, Baby Boomer, Gen X, and Millennial mobile phone users, mobile internet users and smartphone users.

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  • US Tablet Users Q1 & Q3

    This semiannual benchmark package includes historical estimates and forecasts for US tablet users, iPad users and ereader users. Estimates for tablet users contain breakouts for audiences by age, race/ethnicity and gender.

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  • US Time Spent with Media Q1 & Q3

    eMarketer’s semiannual US Time Spent with Media package examines the average time users spend per day with TV, radio, digital, mobile, and print media, down to the hours and minutes. Specific breakouts include estimates for time spent with smartphones, tablets, social networks, video, newspapers and magazines. This package also compares the average time spent per day with select media to major media ad spending.

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  • UK Internet Users Q1 & Q3

    The semiannual eMarketer UK Internet User Benchmarks package includes historical estimates and forecasts for fixed broadband subscriptions and households, internet users, social network users, Facebook users, Twitter users and digital video viewers. This forecast also includes breakouts for usage levels by age and gender.

    Read More

  • UK Mobile Users Q1 & Q3

    This semiannual benchmark package examines the UK’s mobile landscape, and includes forecasts for mobile phone users, mobile phone internet users, smartphone users, and mobile social network users broken out by age and gender. This package also contains estimates for mobile connections, smartphone users by operating system, mobile Facebook users, mobile Twitter users and mobile video viewers.

    Read More

  • UK Tablet Users Q2 & Q3

    This semiannual benchmark package includes historical estimates and forecasts for tablet users, iPad users and ereader users in the UK. Estimates for tablet users contain breakouts for audiences by age and gender.

    Read More

  • UK Time Spent with Media Q1 & Q3

    eMarketer’s UK Time Spent with Media forecasting package, released semiannually, includes estimates for the average time users spend per day (hours and minutes) with TV, radio, digital, mobile, and print media. This package also compares major media ad spending to the average time spent per day with select media.

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  • EU-5 Tablet Users Q2 & Q3

    eMarketer’s semiannual package for EU5 Tablet Users includes historical estimates and forecasts for tablet users in France, Germany, Italy, Spain, the UK, and the overall EU-5 market.

    Read More

  • Worldwide Internet Users Q2 & Q4

    The Worldwide Internet User package, released semiannually, includes historical estimates and forecasts for fixed broadband subscriptions and households and internet users for six regions and over 20 countries.

    Read More

  • Worldwide Mobile Users Q2 & Q4

    eMarketer’s Worldwide Mobile User Package, released semiannually, covers the mobile landscape in six regions and over 20 countries. Historical estimates and forecasts are provided for mobile connections, mobile phone users, mobile phone internet users, and smartphone users.

    Read More

  • Worldwide Social Network Users Q2 & Q4

    This semiannual benchmark package examines the social networking market in six regions and over 20 countries. eMarketer’s historical estimates and forecasts include figures for social network users and Facebook users.

    Read More

Retail & Ecommerce

  • Benchmark & Forecast TopicUpdates Available
  • US Digital & Mobile Travel Sales Q2 & Q3

    This semiannual benchmark package examines the digital and mobile travel market in the US. The forecast includes historical estimates and forecasts for digital and mobile travel sales, digital travel researchers and bookers, and mobile travel researchers and bookers. eMarketer takes a deep look at mobile travel in this package, with a comparison of smartphone travel sales and smartphone researchers and bookers to tablet travel sales and tablet researchers and bookers.

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  • US Digital Coupon Users Q2 & Q4

    eMarketer’s US Digital Coupon User forecasting package, published semiannually, includes estimates for US adult digital and mobile coupon users and mobile barcode scanners. Estimates for mobile coupon users include breakouts for adults who redeem coupons on smartphones, tablets, and other mobile devices.

    Read More

  • US Mobile Payments Q2 & Q4

    eMarketer’s annual US Mobile Payment Package includes historical estimates and forecasts for the number of proximity mobile payment users in the US, and the percentage of smartphone and mobile phone users who use a mobile device as a payment method. Projections for proximity mobile payment transaction values, the growth of proximity mobile payment values, and the average spend per user on proximity mobile payments are also included in this package.

    Read More

  • US Retail Ecommerce Q1 & Q3

    This benchmark package, published semiannually, dives deep into the US retail sector by examining US retail sales, retail ecommerce sales, retail mcommerce sales, retail ecommerce holiday season sales, digital travel sales, and retail ecommerce sales broken out by 10 product categories. Estimates for digital shoppers and buyers by age and mobile shoppers and buyers by device (tablet and smartphone) are also included in this package.

    Read More

  • UK B2C Ecommerce Q2 & Q4

    This benchmark package, published semiannually, examines the UK’s B2C ecommerce market. Historical estimates and projections for total retail sales, retail ecommerce sales, retail mcommerce sales, and digital travel sales are included, as are figures for digital shoppers and buyers, mobile shoppers and buyers by device (smartphone and tablet), and digital travel researchers and bookers.

    Read More

  • Worldwide B2C Ecommerce Q1 & Q2

    The semiannual Worldwide B2C Ecommerce package includes historical estimates and forecasts for B2C ecommerce sales, digital buyers and digital shoppers for six regions and over 20 countries. For select countries, forecasts are included for retail ecommerce sales and digital travel sales.

    Read More

Research Formats

eMarketer's philosophy is that research should be easy to use and convenient to access. That's why all of our topics are delivered to customers in a variety of formats, depending on how much time they have and how much depth they need.

  • Reports

  • Charts

  • Forecasts

  • Comparative Estimates

  • Interviews

  • Articles

  • Webinars

  • Digging for deep insights and coverage on a topic? Check out our Reports and Webinars
  • Need benchmarks to validate your recommendations in a presentation? Check out our Charts, Forecasts and Comparative Estimates
  • Looking for a quick perspective before your meeting? Reach for our short-form Articles and Interviews with industry leaders.
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Reports Download a Sample Report

Each eMarketer report is the result of the combined efforts of our researchers, chart specialists, interviewers, analysts and editors. Concise and readable, reports provide an in-depth understanding of specific markets and trends, offering unique analysis based on the eMarketer method of looking at all available information. In short, they take the vast amount of data eMarketer assesses and publishes daily, and put that data into context for our clients. Each report has five distinct sections: the executive summary, the eMarketer view, findings, conclusions and sources.

report

In the executive summary, the key questions addressed in the report are laid out along with relevant background information.

The eMarketer view gives you eMarketer’s take on what the crucial developments are, which way the marketplace is headed, and what you should be watching most closely.

The bulk of the report consists of eMarketer’s findings, which weave together third-party data with interviews, analysis and eMarketer forecasts to show you everything that is happening. The report’s key takeaways are highlighted in the conclusions section.

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Charts

eMarketer’s signature charts offer a quick, clear view of the latest data—both eMarketer forecasts and the latest numbers from the thousands of other sources eMarketer evaluates.

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Creating the over 10,000 charts eMarketer publishes a year means assessing 75,000 to 100,000 data points—and vetting all of them for accuracy and sound methodology. Despite the sheer volume of constantly updated information we publish, eMarketer’s searchable and browsable database makes it quick and easy to find what you need.

Once you do find the perfect piece of information, eMarketer gives you the option of exporting it as a PDF, JPEG, Excel file or PowerPoint slide, making it easy to pass along or incorporate into a presentation.

Finally, of course, each eMarketer chart is labeled with clear source and methodology information, so you know exactly what you’re looking at.

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Forecasts

eMarketer’s forecasts distill the collective predictions of the research world about the digital landscape. What makes the eMarketer perspective so reliable is that it’s supported by a transparent methodology, as well as robust comparisons to other estimates.

eMarketer bases all of our forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population along with company-, product-, country- and demographic-specific trends as well as trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.

Additionally, every element of each eMarketer forecast fits within the larger matrix of all our forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.

eMarketer publishes forecasts on advertising spending, internet usage, mobile usage and ecommerce sales for countries in North America, Western Europe, Latin America, Asia-Pacific, Eastern Europe, and the Middle East and Africa. Advertising spending forecasts are published quarterly and usage forecasts are published twice a year.

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Comparative Estimates

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Due to the dynamism and volatility of digital media, it’s hard to trust any single forecaster or organization to get it right. That’s why eMarketer comparative estimates present many credible predictions—alongside eMarketer’s own view—so you understand where researchers agree, or disagree, about where specific markets are heading.

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Interviews

eMarketer doesn’t just compare data points. It also compares viewpoints. We conduct and publish thousands of interviews with industry leaders. As with eMarketer’s other coverage, the goal is to find out what is really happening in the marketplace, whether there is a convergence or divergence of opinions and practices. Corporate clients don’t just get to look at the numbers, they get to hear about developments from the executives themselves.

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Articles

eMarketer also publishes shorter pieces, often focused on highlighting a single trend or data set from a longer report. eMarketer corporate clients have access to all of eMarketer’s articles, along with the reports, charts and interviews they draw from.

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Webinars

Join our analysts for dynamic presentations on the digital marketing topics that matter most to your business. After the webinar, their PowerPoint decks and audio commentary remain available for easy viewing anytime.