Today, there are hundreds—maybe thousands—of important digital trends, happening in major markets worldwide. And eMarketer covers nearly all of them.
As the world of digital media, marketing and commerce has grown in scale and complexity, eMarketer's coverage has expanded to include hundreds of areas of expertise across a wide range of markets and industries.
eMarketer produces dedicated interviews, case studies, articles and reports examining how digital media is affecting companies in specific industries—in many cases organized around specific digital marketing objectives.
eMarketer offers internet usage statistics and other information on every country in the world for which reliable data is available. In larger countries eMarketer is able to go deeper, looking at online consumer behavior and other insights. In the US, Canada, Mexico, China, the United Kingdom and Brazil, eMarketer has dedicated researchers and analysts who study what is happening on the ground.
Whether you’re looking for a quick stat or an in-depth assessment, eMarketer publishes materials to meet your needs.
Each eMarketer report is the result of the combined efforts of our researchers, chart specialists, interviewers, analysts and editors. Concise and readable, reports provide an in-depth understanding of specific markets and trends, offering unique analysis based on the eMarketer method of looking at all available information. In short, they take the vast amount of data eMarketer assesses and publishes daily, and put that data into context for our clients. Each report has five distinct sections: the executive summary, the eMarketer view, findings, conclusions and sources.
In the executive summary, the key questions addressed in the report are laid out along with relevant background information.
The eMarketer view gives you eMarketer’s take on what the crucial developments are, which way the marketplace is headed, and what you should be watching most closely.
The bulk of the report consists of eMarketer’s findings, which weave together third-party data with interviews, analysis and eMarketer forecasts to show you everything that is happening. The report’s key takeaways are highlighted in the conclusions section.
Click here to see a list of reports published in the last year as well as upcoming reports.
eMarketer’s signature charts offer a quick, clear view of the latest data—both eMarketer forecasts and the latest numbers from the thousands of other sources eMarketer evaluates.
Creating the over 10,000 charts eMarketer publishes a year means assessing 75,000 to 100,000 data points—and vetting all of them for accuracy and sound methodology. Despite the sheer volume of constantly updated information we publish, eMarketer’s searchable and browsable database makes it quick and easy to find what you need.
Once you do find the perfect piece of information, eMarketer gives you the option of exporting it as a PDF, JPEG, Excel file or PowerPoint slide, making it easy to pass along or incorporate into a presentation.
Finally, of course, each eMarketer chart is labeled with clear source and methodology information, so you know exactly what you’re looking at.
eMarketer’s forecasts represent a distillation of what the research world is collectively predicting about the digital landscape. What makes the eMarketer perspective so reliable is that it’s supported by a transparent methodology, as well as robust comparisons to other estimates.
eMarketer publishes forecasts on advertising spending, internet usage, mobile usage and ecommerce sales for the US, Canada and North America; the UK, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain and Western Europe; Brazil, Mexico, Argentina and Latin America; Australia, China, India, Indonesia, Japan, South Korea and Asia-Pacific; Russia and Eastern Europe; and the Middle East and Africa. Advertising spending forecasts are published quarterly and usage forecasts are published twice a year.
Due to the dynamism and volatility of digital media, it’s hard to trust any single forecaster or organization to get it right. That’s why eMarketer comparative estimates present many credible predictions—alongside eMarketer’s own view—so you understand where researchers agree, or disagree, about where specific markets are heading.
eMarketer doesn’t just compare data points. It also compares viewpoints. We conduct and publish thousands of interviews with industry leaders. As with eMarketer’s other coverage, the goal is to find out what is really happening in the marketplace, whether there is a convergence or divergence of opinions and practices. Corporate clients don’t just get to look at the numbers, they get to hear about developments from the executives themselves.
eMarketer also publishes shorter pieces, often focused on highlighting a single trend or data set from a longer report. eMarketer corporate clients have access to all of eMarketer’s articles, along with the reports, charts and interviews they draw from.
Case studies provide a behind-the-scenes look at how companies are planning and executing their digital media strategies.
Join our analysts for dynamic presentations on the digital marketing topics that matter most to your business. After the webinar, their PowerPoint decks and audio commentary remain available for easy viewing anytime.
Get a short summary of the latest data about a wide variety of digital marketing trends—or learn how a broader trend is relevant to a specific industry or application.
From comparing competing spending estimates to making sense of the latest trends in every major global market, eMarketer covers it all. eMarketer’s advertising spending forecasts are benchmarked to the Internet Advertising Bureau, so you can be certain you are looking at reliable data. You can read a sample of eMarketer’s Advertising & Marketing coverage here.
eMarketer assesses the latest developments in B2B initiatives, whether they are in lead generation, content marketing, social media or elsewhere. B2B marketers also use eMarketer to understand what is happening in their clients’ industries. You can read a sample of eMarketer’s B2B coverage here.
Whether it’s forecasting consumer ecommerce spending, examining ecommerce trends in developing markets or exploring topics such as "Big Data" or curated ecommerce, eMarketer keeps ecommerce businesses up to date. You can read a sample of eMarketer’s Consumers & Ecommerce coverage here.
How are different kinds of consumers embracing digital media, and how is it changing their shopping and buying behaviors? eMarketer brings a wide range of perspectives to a crucial issue of the digital age. You can read a sample of eMarketer’s Demographics coverage here.
eMarketer looks at email best practices and the latest consumer behavior data, as well as the best ways to (and not to) integrate email into broader campaigns. You can read a sample of eMarketer’s Email coverage here .
Put copy here for an Industries topic if we ever choose to include it as its own link. read a sample of eMarketer's Industries coverage here.
In easy-to-understand charts and reports, eMarketer presents the latest data on how consumers both in the US and around the world are spending their time, and what the implications are for marketers. As digital age phenomena, such as multitasking and omnichannel marketing, continue to increase in importance, eMarketer ensures that marketers have the information they need. You can read a sample of eMarketer's Media Usage coverage here.
In an explosive growth category, eMarketer offers insight into how consumers are using their smartphones and mobile devices, and what they’re looking for from them. From new behaviors such as multitasking and mobile social networking, to new realities such as the huge mobile audience in China, eMarketer follows consumers where they’re headed. You can read a sample of eMarketer’s Mobile coverage here.
How are marketers in specific industries using search? How is search being integrated with display and social to improve ROI? eMarketer’s got it covered. You can read a sample of eMarketer’s Search coverage here.
eMarketer offers analysis of both established and emerging social media platforms, so—when it comes to navigating issues such as social loyalty, negative buzz or social media behavior in global markets—you’re prepared for today and tomorrow. read a sample of eMarketer’s Social Media coverage here.
eMarketer analyzes trends in online video from the perspectives of consumers, advertisers and agencies, publishing findings on what resonates with consumers, as well as how to successfully fit online video into a broader advertising picture. You can read a sample of eMarketer’s Video coverage here.
The automotive industry is clearly revving up its commitment to digital. From 2011 to 2016, digital spending will more than double to $7.44 billion. Most of this spending is coming from automakers, and at present, most of it is going to search and display—automakers spent $2 billion in 2011 on Google Adwords alone.
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Though CPG brands were slow to embrace online advertising, many now see excellent returns from digital channels. But as these companies shift more spending from traditional to digital media, they are allocating fewer resources to paid online tactics. Instead, they are leveraging online owned and earned content—in combination with paid ads—to encourage more engagement and deeper brand affinity.
The financial services industry, which includes banks and credit unions, credit card companies, brokerages, asset managers, insurance-related firms and others, will spend $4.74 billion advertising online in 2012, up 23.3% over 2011, according to eMarketer estimates. By 2016, investment will reach $6.82 billion, though growth will decelerate as the market matures and financial firms realize more efficiency in their online media production and buying costs.
Digital advertising spending by the US healthcare and pharmaceutical industry will hit $1.58 billion in 2012 and rise to $2.48 billion by 2016. But even as marketers move larger percentages of their budgets online, expiring patents and regulatory challenges will conspire to temper spending growth.
The US media industry, which includes companies engaged in online and offline broadcasting and publishing, will spend $1.58 billion advertising online in 2012, up 23.3% over 2011. Over the forecast period, the industry will experience a compound annual growth rate (CAGR) of 14.1%, identical to that of the combined CAGR for US online ad spending by all industries tracked. As a result, the media industry’s share of the online ad spending pie will remain static, at 4%.
As traditional retailers lose customers to Amazon and other online pure plays, retailers are developing more sophisticated store pickup services that aim to provide greater convenience for online shoppers, even taking back share from online-only retailers.
Even as post-recession demand returns, hotels and resorts, airlines, car rental companies, cruise lines, travel agencies and other providers find themselves locked in a battle for a finite amount of business. To support their competitive efforts, they will spend $3.16 billion on advertising in digital paid media in 2012, up 23.3% from 2011. By 2016, this spending will reach $5.58 billion.