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Coverage of a Digital World

Coverage of a Digital World

eMarketer data and insights address how consumers spend time and money, and what marketers are doing to reach them in today’s digital world.

Corporate subscribers get access to all of the coverage below.

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Research Topics

Use the menu on the left to explore eMarketer's eight research categories. Corporate subscribers have access to every topic listed within these categories. eMarketer's research coverage is designed to provide customers with the most comprehensive data and insights into the evolving digital marketing landscape.

Big Picture Trends & Benchmarks

The forces influencing consumer behavior, changing media consumption patterns and affecting digital marketing practices. Read a sample »

  • Key Digital Trends
  • Digital Trends Spring 2014
  • Digital Trends Summer 2014
  • Digital Trends Fall/Winter 2014
  • Digital Trends Forecast 2015
  • Total Media
  • US Total Media Spending Annual Report
  • US Total Media Spending Midyear Update
  • Global Total Media Spending Report
  • Global Total Media Spending Midyear Update
  • Television Ad Spending 2014
  • Television Ad Spending Midyear Update
  • Global Landscapes
  • Global Media Usage Landscape:
    A Country-by-Country Guide
  • Global Social Landscape:
    A Country-by-Country Guide
  • Global Mobile Landscape:
    A Country-by-Country Guide
  • Global Ecommerce Landscape:
    A Country-by-Country Guide
  • Worldwide Benchmarks
  • Worldwide Internet Usage:
    Forecast & Comparative Estimates
  • Worldwide B2C Ecommerce:
    Forecast & Comparative Estimates
  • Worldwide Mobile Phone Users:
    Forecast & Comparative Estimates
  • Worldwide Social Users:
    Forecast & Comparative Estimates

Demographics & Consumer Insights

Media usage and ecommerce insights for influential demographic groups and audience segments. Read a sample »

  • Demographics
  • Kids: Media Usage
  • Teens: Media Usage & Ecommerce
  • College Students: Media Usage & Ecommerce
  • Millennials: Media Usage & Ecommerce
  • Mothers: Media Usage & Ecommerce
  • Baby Boomers: Media Usage & Ecommerce
  • Seniors: Media Usage & Ecommerce
  • Hispanics: Media Usage, Ecommerce & Regional Breakout
  • Blacks: Media Usage & Ecommerce
  • Asians: Media Usage & Ecommerce
  • Affluents: Media Usage & Ecommerce
  • Time Spent with Media
  • Time Spent with Media 2014
  • Time Spent with Media Midyear Update
  • Explore Topic »
  • Consumer Attitudes
  • Cross-Media Usage
  • Privacy

Digital Advertising & Marketing

Top advertising and marketing trends impacting today's digital landscape.
Read a sample »

  • Ad Spending
  • US Digital Ad Spending: H1 2014 Forecast & Comparative Estimates
  • US Digital Ad Spending: H2 2014 Forecast & Comparative Estimates
  • Display
  • CPMs
  • Programmatic Ad Spending
    Forecast & Trends
  • Retargeting
  • Explore Topic »
  • Search
  • Search Advertising Benchmarks:
    Key Metrics
  • Performance Listing Ads (PLAs)
  • Video
  • Video Advertising Benchmarks:
    Key Metrics
  • Interactive Video Ads
  • Digital Video Ads: Best Practices
  • Real-Time Analytics for Video
  • Explore Topic »
  • Email
  • Email Benchmarks: Key Metrics & Trends
  • Explore Topic »
  • Metrics & Measurement
  • Ad Verification
  • Data Management Platforms (DMPs)
  • Cross-Platform Measurement
  • Targeting Effectiveness
  • Content Marketing
  • Content Marketing
  • Native Advertising
  • Explore Topic »
  • Real-Time Marketing
  • Real-Time Marketing
  • Real-Time TV
  • Real-Time Display Advertising

Mobile

Analysis of mobile technology developments, consumer adoption rates and usage patterns, and advertising trends. Read a sample »

  • Mobile Usage
  • US Mobile Usage: Forecast & Comparative Estimates
  • US Tablet Usage: Forecast & Comparative Estimates
  • Mcommerce
  • Mobile Commerce
  • Tablet Commerce
  • Mobile Advertising
  • Mobile CPMs
  • Mobile Display
  • Mobile Search
  • Mobile Targeting
  • Mobile Effectiveness
  • Mobile Apps
  • Mobile Video
  • Tablet Advertising
  • Explore Topic »

Social Media

Intelligence related to shifting trends in social media, network usage and marketing strategies. Read a sample »

  • Social Trends 2014
  • Social Trends Midyear Update
  • Facebook Advertising
  • Twitter
  • The Visual Social Web: Tumblr, Instagram, Vine, Pinterest
  • Social TV
  • US Social Network Users: Forecast & Comparative Estimates
  • Explore Topic »

Retail & Ecommerce

Comprehensive coverage of the omnichannel retail experience to better understand customers and drive revenues. Read a sample »

  • Retail Trends
  • Digital Ad Spending Forecast &
    Key Trends
  • US General Retail
  • Big Data
  • Omnichannel Retail Trends
  • Pricing Trends
  • Delivery & Pickup Trends
  • Proximity Marketing
  • Holiday Shopping
  • Back to School
  • Specialty Retail
  • Groceries
  • Apparel
  • Discount Stores
  • Restaurants
  • Digital Ad Trends
  • Mobile/Usage
  • Ecommerce
  • US B2C Ecommerce Forecast & Comparative Estimates
  • Shopping Cart Usage &
    Abandonment Rates
  • Mobile Payments
  • Virtual Currencies
  • Social Commerce
  • Explore Topic »

Industry Deep Dives

In-depth coverage of key trends and shifts within top vertical segments.

  • Automotive
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Dealership Trends
  • In-Car Media Update
  • Read Sample »
  • B2B & SMB
  • B2B Social Trends
  • B2B Users/Usage Trends
  • B2B Mobile Trends
  • SMB Users/Usage Trends
  • Read Sample »
  • Consumer Products
  • Digital Ad Spending Forecast &
    Key Trends
  • Shoppers & Buyers
  • Food & Beverage
  • Personal Care & Beauty
  • Read Sample »
  • Financial Services
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Banking Trends
  • Digital Insurance Trends
  • Read Sample »
  • Media
  • Digital Ad Spending Forecast &
    Key Trends
  • Shoppers & Buyers
  • Subscription Spending Overview
  • Digital Music: Usage Trends
  • Smart TV: Penetration & Usage Trends
  • Gaming Revenue Trends
  • Read Sample »
  • Pharma/Health
  • Digital Ad Spending Forecast &
    Key Trends
  • Online Shoppers & Buyers
  • Users & Usage
  • Read Sample »
  • Travel
  • Digital Ad Spending Forecast &
    Key Trends
  • Digital Shoppers & Buyers
  • Digital Trends for Hotels
  • Digital Trends for Airlines
  • Read Sample »

Global Coverage

Expanded coverage on trends, benchmarks and usage patterns for today's key regions and countries (for global trends, also see Big Picture Trends & Benchmarks).

  • UK Advertising & Marketing
  • Key Trends 2014
  • Ad Spending: Forecast & Comparative Estimates
  • Metrics & Measurement
  • CPMs
  • Content Marketing
  • UK Mobile
  • Mobile Ad Spending
  • Tablet Users: Forecast & Comparative Estimates
  • Mobile Users: Forecast & Comparative Estimates
  • Location-Based Marketing
  • Mobile Payments
  • MCommerce
  • UK Social
  • Social
  • UK Consumer Insights
  • Time Spent With Media
  • Millennials
  • Gen X
  • Women
  • Boomers
  • UK Industries
  • Travel Industry
  • Digital Music
  • Gaming
  • UK Ecommerce
  • Ecommerce
  • Holiday Shopping
  • Western Europe
  • Time Spent with Media
  • Social
  • Digital Ad Spending
  • Ecommerce
  • Mcommerce
  • Digital Media Usage
  • Travel Trends
  • Read Sample »
  • Canada
  • Video
  • Ad Platforms
  • Social
  • Mobile
  • Digital Ad Spending
  • Demographic Trends
  • Ecommerce
  • French-Canadian Demographics
  • Read Sample »
  • Brazil
  • Time Spent with Media
  • Digital Ad Spending
  • Mobile
  • Ecommerce
  • Read Sample »
  • Mexico
  • Digital Ad Spending
  • Affluents
  • Mothers
  • Mobile
  • China
  • Mobile Advertising
  • Social
  • Digital Media Overview
  • Ecommerce
  • Read Sample »

Browse Reports:

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Reports Schedule

eMarketer reports provide an in-depth understanding of each topic that we cover. Explore our recent and upcoming reports using the menu on the left. To learn more about why eMarketer's data and insights are the most trusted in the industry, read about our approach to research.

Recently Published Reports

Supermarkets and Mobile: Satisfying Grocery Shoppers' App-etites

April 2014

Grocery shoppers are increasingly turning to mobile apps to save time and money even though print circulars and coupons still dominate. Because of this, supermarkets are now trying to create mobile experiences that resonate with customers.

UK Women: Gender Myths Eroding as Young Women Get Digital

April 2014

When it comes to digital engagement, women in the UK are catching up to their male counterparts fast and, in some areas, are even more engaged than men. Young women, in particular, are often the UK’s digital leaders.

Proximity Marketing in Retail: Can Ecommerce Tactics Revive Brick-and-Mortar?

April 2014

Interest in proximity marketing has surged recently, partly due to the introduction of Apple’s iBeacon. This year, retailers will experiment with proximity platforms, but the tactic is perhaps more useful for analytics than for messaging.

UK Key Digital Trends for 2014: Mobile Usage, Big Data and Ad-Buying Options Influencing Digital Ecosystem

April 2014

In 2014, mobile devices are continuing to reshape the behavior of UK consumers and marketers alike. Advertisers must weigh the advantages of real-time ad buying and content marketing and come to grips with the issues and challenges surrounding big data.

Canada Social Media: Despite Strong Ad Growth, Advertisers Remain Wary

April 2014

While other social platforms are on the rise in Canada, Facebook remains the top social site. Marketers are increasingly using native advertising products on social to boost their brands, as well as tried-and-true nonpaid strategies like contests.

CPG and Digital Video: Beyond Repurposing the Television Campaign

April 2014

For CPG brands, extending TV ad campaigns to digital can be a no-brainer—repurpose 30-second ads. But as they venture into digital video advertising, the experience is teaching “TV-addicted brands” that the benefits go beyond better ROI.

Desktop Search 2014: Marketers Find a Balance with Mobile

April 2014

Desktop search will fall behind mobile search next year in terms of spending, but the desktop will retain a key role in the consumer journey, especially in driving online buying activity.

US Mobile Users: 2014 Complete Forecast

April 2014

Smartphone users now make up 51.4% of the US population and 65.0% of the US mobile phone audience. The US smartphone user base is up 13.5% from 2013. By 2018, two-thirds of the US population and 82.1% of mobile phone users will use a smartphone.

Ad Verification: From Post-Campaign Reporting to Real-Time Prevention

April 2014

The industry relies on ad verification to validate the delivery of digital display ads. But as viewability and programmatic advertising become more popular, marketers expect ad verification tools to offer real-time, preventative services.

China Mobile Payments: Dueling Technologies, Gigantic Opportunities

April 2014

China’s mobile payments market is poised to explode, but the combination of technology and provider that will succeed at drawing wide acceptance among merchants and consumers remains to be seen.

Mexico Affluents: How Higher Income Consumers Spend Time and Money Online

April 2014

Consumers in the top socioeconomic categories in Mexico make up about 21% of the population, but they have an outsize presence in digital life and also in share of income and consumption.

B2B Mobile Marketing: As Buyers Harken to Mobility, Sellers Hasten to Keep Up

March 2014

As buyers for business-to-business (B2B) products and services use mobile devices more at all stages of the sales funnel, B2B marketers are speeding up their learning curve and trying to keep up with usage trends.

UK Ad Spending: Q1 2014 Forecast and Comparative Estimates

March 2014

UK ad spending continues to show strong growth compared with the rest of Western Europe. In the digital realm, ad spending will expand 35% between 2014 and 2018, driven by surging mobile and video ad investment.

Advertising on Twitter: Unique Opportunities Outweigh Slowing User Growth

March 2014

Though Twitter’s growth rate is slowing, its ad revenue is rising, and the company is rolling out new features and analytics to help show whether the ads are effective. For now, the unique opportunities outweigh marketer concerns over its smaller size.

Global Mobile Landscape 2014

March 2014

This report provides an overview of the number of mobile phone and smartphone users and their growth—as well as data on device operating system and manufacturer share where available—for the 21 countries included in eMarketer’s core global coverage.

US Ad Spending: Q1 2014 Forecast and Comparative Estimates

March 2014

US total media ad spending will approach $180 billion in 2014. Digital will capture nearly 28% of total ad outlays, including 9.9% that will go toward mobile. Digital ad spending will continue to post double-digit gains through 2018 as mobile ad investments surge ahead.

US Internet Users: 2014 Complete Forecast

March 2014

Nearly 79% of the US population will use the internet regularly in 2014. Over 68% of these internet users will be social networkers. Both groups are highly saturated, and growth of the number of new internet and social network users will be minimal in the coming years.

Native Advertising: Difficult to Define, but Definitely Growing

March 2014

Native advertising is driving revenue growth on social media and digital news channels, particularly as they expand in the mobile space. However, concerns over the potentially misleading effects of native ads have led to government scrutiny.

UK Time Spent with Media: The Complete eMarketer Forecast for 2014

March 2014

This year will mark an inflection point in the UK media landscape, with the average amount of time adults spend online each day forecast to surpass their daily time spent with TV for the first time. Perhaps more importantly, daily time spent with mobile devices is at the point of exceeding traditional desktop and laptop computer usage.

Mothers as Bargain Hunters: Using Old and New Means to Get the Most for Their Money

March 2014

Today’s mothers get much of their guidance on possible purchases from other mothers, often via social media. But with budgets tight, they are on alert for coupons and other discounts, creating an opening for marketers to reach them in those ways.

Brazil Digital 2014: More Users and Faster Networks Drive a Maturing Market

March 2014

Despite some broader economic wobbles, Brazil’s digital ecosystem is growing at a healthy pace as an expanding middle class in the country taps into the internet via computers, mobile phones and tablets.

UK Internet Users: 2014 Complete eMarketer Forecast

March 2014

UK internet user penetration is high. In 2014, 77.1% of the country’s population will use the internet regularly. Growth of the UK social network audience is also slowing. More than half of all people living in the nation will use a social platform this year.

Delivery and Pickup Trends: Retailers Seek the Path to Fulfillment

March 2014

Driven by increased consumer expectations and advances in inventory management, retailers are speeding up the delivery process and providing more options for receiving products. But problems during the 2013 holiday season show retailers still have a long journey ahead.

UK Digital Music: Marketing Opportunities Coming into Focus as Consumers Go 'Full Stream Ahead'

March 2014

UK music listeners are taking to ad-supported streaming music services in droves. They are young and increasingly mobile, but remain unimpressed with marketing via these platforms. With better strategies, however, marketers stand a chance.

US TV Ad Spending: Factors Shaping Today's Television Market

March 2014

TV ad spending will grow at steady, if small, rates through 2018—even with the inroads of digital. This report, eMarketer’s first to focus exclusively on television, provides our latest estimates for TV ad spending and how they compare with other channels, particularly digital.

Mobile Ad Targeting: After Years of 'Spray and Pray,' Signs of Sophistication Appear

March 2014

Cookie-dependent marketers have been skeptical of mobile advertising for its lack of precision targeting. But opinions are changing as Facebook and Twitter bring more sophisticated mechanisms to mobile and advances are made in retargeting and location targeting.

US Hispanics' Media Usage: A Mix of the Trendsetting and the Traditional

March 2014

Hispanics are avid social media users and are likelier to access the internet with their mobile phones than the general US population. Understanding their media usage and content consumption is key to creating relevant messaging for this demographic.

2014 Auto Financing Outlook: Digital and Traditional Channels for Tapping Into Younger, 'Nonprime' Borrowers

February 2014

A forsaken slice of US consumers will return to the new-vehicle market in 2014 thanks to loosening lending restrictions. Marketers will need to adjust tactics to target and appeal to these buyers.

Shopping Cart Abandonment: How Retailers Are Using the Metric to Drive Better Results

February 2014

Shoppers abandon more than two-thirds of the items they place in digital shopping carts, a figure virtually flat over the past few years. Alarming as this sounds, it says more about how consumers use carts and less about their ultimate effectiveness.

Programmatic Advertising in Canada: Programmatic Direct Far Outpaces Real-Time Bidding

February 2014

Programmatic advertising growth in Canada is being driven by direct deals with publishers but is expected to grow significantly in the coming years.

Western Europe Mcommerce: Rising Mobile Usage Will Boost Today's Embryonic Markets

February 2014

Across Western Europe, rising penetration of smartphones and tablets is changing the way people shop. Few consumers in France, Germany, Italy and Spain buy via mobile devices but mcommerce will expand rapidly, especially in a better economic climate.

Measuring the Effectiveness of Real-Time Marketing: Looking Beyond Social Media Metrics

February 2014

Many marketers have experimented with real-time marketing. In 2014, it will be important to compare the results from these initiatives with those of more typical marketing efforts and to focus on the return on investment they achieve. Looking at social media metrics alone will not be enough.

Digital Investors: Drawing From a Portfolio of Growing Online and Mobile Options

February 2014

Self-directed investors rely on a proliferation of digital options to research and make trades. Online and mobile usage and behavior, particularly among young and affluent investors, point to tactics such as targeting and content marketing.

Upcoming Reports

  • Report Titles (subject to change) Expected Availability
  • Millennials 2014 April 2014
  • US Time Spent With Media 2014 April 2014
  • Ecommerce Forecast and Trends 2014 April 2014
  • Industry Ad Spending Forecast - Telecom 2014 May 2014
  • Industry Ad Spending Forecast - Computers and CE 2014 May 2014
  • Industry Ad Spending Forecast - Travel 2014 May 2014
  • Industry Ad Spending Forecast - Retail 2014 May 2014
  • Industry Ad Spending Forecast - Automotive 2014 May 2014
  • Industry Ad Spending Forecast - CPG 2014 May 2014
  • Industry Ad Spending Forecast - Pharma-Health 2014 May 2014
  • Industry Ad Spending Forecast - Media 2014 May 2014
  • Industry Ad Spending Forecast - Finance 2014 May 2014
  • Programmatic Direct May 2014
  • Western Europe Social Networking Trends 2014 May 2014
  • Canada Mobile 2014 May 2014
  • Chat Apps June 2014
  • Digital Video Advertising - Best Practices 2014 June 2014
  • UK Social 2014 June 2014
  • B2B Email - Benchmarks and Best Practices for 2014 June 2014
  • Hispanic Millennials 2014 June 2014
  • Facebook Advertising 2014 June 2014
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Benchmark & Forecast Calendar

eMarketer's benchmarks and estimates build the foundation for each topic that we cover. Use the menu on the left to browse our forecast packages to see the frequency with which the data will get updated throughout the year. To learn more about why eMarketer’s data and insights are the most trusted in the industry, read about our approach to research.

Ad Spending

  • Benchmark & Forecast TopicUpdates Available
  • US Ad Spending Quarterly

    The eMarketer US Ad Spending Benchmarks package, published quarterly, includes estimates and projections for advertising spending across media channels, including TV, digital, print, radio and others. The package also dives deep into digital and mobile advertising spending across formats, including search, display, video and other categories.

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  • UK Ad Spending Quarterly

    This quarterly benchmark package includes historical estimates and forecasts on advertising spending across media channels, including TV, digital, mobile, print, radio and others. The package also takes a detailed look at digital and mobile advertising spending across search, display, and video formats, spending on social network advertising and net UK ad revenues for Google and Facebook.

    Read More

  • Worldwide Ad Spending Quarterly

    The eMarketer Worldwide Ad Spending Benchmarks package, released quarterly, includes historical estimates and forecasts for total media, digital, and mobile ad spending for six regions and over 20 countries. For select countries, estimates for digital ad spending across formats, including search and display, are included.

    Read More

  • Worldwide and US Ad Revenues at Major Platforms Quarterly

    This quarterly benchmark package examines how marketers are allocating ad dollars across major ad sellers and digital platforms, including Google, Facebook, Yahoo, AOL, Twitter and others. The figures include global and US ad revenues, market share, growth, APRU and related metrics across markets such as digital, mobile, display, search and others.

    Read More

  • Worldwide Social Network Ad Spending Quarterly

    This quarterly benchmark package includes historical estimates and projections for spending on social network advertising by marketers in six regions and select countries. Estimates are also broken out for ad spending on specific social networks such as Facebook, Twitter, and LinkedIn.

    Read More

Media Usage & Device Usage

  • Benchmark & Forecast TopicUpdates Available
  • US Internet Users Q1 & Q3

    The eMarketer US Internet User Benchmarks package include historical estimates and forecasts on usage levels of many activities of internet users and households across digital devices, including video viewership, audio and music listeners, social networking, email and search, gaming and other activities. The forecast also breaks down usage levels by age, gender, race/ethnicity.

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  • US Mobile Users Q1 & Q3

    This semiannual benchmark package examines the mobile landscape in the US. Historical estimates and forecasts are provided for mobile phone users, mobile phone internet users, smartphone users broken out by age, gender, and race/ethnicity. This package also includes estimates for mobile connections, smartphone users by operating system, mobile social network users, mobile Facebook users, mobile Twitter users, mobile video viewers, mobile music listeners, and mobile gamers, as well as mom, Baby Boomer, Gen X, and Millennial mobile phone users, mobile internet users and smartphone users.

    Read More

  • US Tablet Users Q1 & Q3

    This semiannual benchmark package includes historical estimates and forecasts for US tablet users, iPad users and ereader users. Estimates for tablet users contain breakouts for audiences by age, race/ethnicity and gender.

    Read More

  • US Time Spent with Media Q1 & Q3

    eMarketer’s semiannual US Time Spent with Media package examines the average time users spend per day with TV, radio, digital, mobile, and print media, down to the hours and minutes. Specific breakouts include estimates for time spent with smartphones, tablets, social networks, video, newspapers and magazines. This package also compares the average time spent per day with select media to major media ad spending.

    Read More

  • UK Internet Users Q1 & Q3

    The semiannual eMarketer UK Internet User Benchmarks package includes historical estimates and forecasts for fixed broadband subscriptions and households, internet users, social network users, Facebook users, Twitter users and digital video viewers. This forecast also includes breakouts for usage levels by age and gender.

    Read More

  • UK Mobile Users Q1 & Q3

    This semiannual benchmark package examines the UK’s mobile landscape, and includes forecasts for mobile phone users, mobile phone internet users, smartphone users, and mobile social network users broken out by age and gender. This package also contains estimates for mobile connections, smartphone users by operating system, mobile Facebook users, mobile Twitter users and mobile video viewers.

    Read More

  • UK Tablet Users Q2 & Q3

    This semiannual benchmark package includes historical estimates and forecasts for tablet users, iPad users and ereader users in the UK. Estimates for tablet users contain breakouts for audiences by age and gender.

    Read More

  • UK Time Spent with Media Q1 & Q3

    eMarketer’s UK Time Spent with Media forecasting package, released semiannually, includes estimates for the average time users spend per day (hours and minutes) with TV, radio, digital, mobile, and print media. This package also compares major media ad spending to the average time spent per day with select media.

    Read More

  • EU-5 Tablet Users Q2 & Q3

    eMarketer’s semiannual package for EU5 Tablet Users includes historical estimates and forecasts for tablet users in France, Germany, Italy, Spain, the UK, and the overall EU-5 market.

    Read More

  • Worldwide Internet Users Q2 & Q4

    The Worldwide Internet User package, released semiannually, includes historical estimates and forecasts for fixed broadband subscriptions and households and internet users for six regions and over 20 countries.

    Read More

  • Worldwide Mobile Users Q2 & Q4

    eMarketer’s Worldwide Mobile User Package, released semiannually, covers the mobile landscape in six regions and over 20 countries. Historical estimates and forecasts are provided for mobile connections, mobile phone users, mobile phone internet users, and smartphone users.

    Read More

  • Worldwide Social Network Users Q2 & Q4

    This semiannual benchmark package examines the social networking market in six regions and over 20 countries. eMarketer’s historical estimates and forecasts include figures for social network users and Facebook users.

    Read More

Retail & Ecommerce

  • Benchmark & Forecast TopicUpdates Available
  • US Digital & Mobile Travel Sales Q2 & Q3

    This semiannual benchmark package examines the digital and mobile travel market in the US. The forecast includes historical estimates and forecasts for digital and mobile travel sales, digital travel researchers and bookers, and mobile travel researchers and bookers. eMarketer takes a deep look at mobile travel in this package, with a comparison of smartphone travel sales and smartphone researchers and bookers to tablet travel sales and tablet researchers and bookers.

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  • US Digital Coupon Users Q2 & Q4

    eMarketer’s US Digital Coupon User forecasting package, published semiannually, includes estimates for US adult digital and mobile coupon users and mobile barcode scanners. Estimates for mobile coupon users include breakouts for adults who redeem coupons on smartphones, tablets, and other mobile devices.

    Read More

  • US Mobile Payments Q2 & Q4

    eMarketer’s annual US Mobile Payment Package includes historical estimates and forecasts for the number of proximity mobile payment users in the US, and the percentage of smartphone and mobile phone users who use a mobile device as a payment method. Projections for proximity mobile payment transaction values, the growth of proximity mobile payment values, and the average spend per user on proximity mobile payments are also included in this package.

    Read More

  • US Retail Ecommerce Q1 & Q3

    This benchmark package, published semiannually, dives deep into the US retail sector by examining US retail sales, retail ecommerce sales, retail mcommerce sales, retail ecommerce holiday season sales, digital travel sales, and retail ecommerce sales broken out by 10 product categories. Estimates for digital shoppers and buyers by age and mobile shoppers and buyers by device (tablet and smartphone) are also included in this package.

    Read More

  • UK B2C Ecommerce Q2 & Q4

    This benchmark package, published semiannually, examines the UK’s B2C ecommerce market. Historical estimates and projections for total retail sales, retail ecommerce sales, retail mcommerce sales, and digital travel sales are included, as are figures for digital shoppers and buyers, mobile shoppers and buyers by device (smartphone and tablet), and digital travel researchers and bookers.

    Read More

  • Worldwide B2C Ecommerce Q1 & Q2

    The semiannual Worldwide B2C Ecommerce package includes historical estimates and forecasts for B2C ecommerce sales, digital buyers and digital shoppers for six regions and over 20 countries. For select countries, forecasts are included for retail ecommerce sales and digital travel sales.

    Read More

Research Formats

eMarketer's philosophy is that research should be easy to use and convenient to access. That's why all of our topics are delivered to customers in a variety of formats, depending on how much time they have and how much depth they need.

  • Reports

  • Charts

  • Forecasts

  • Comparative Estimates

  • Interviews

  • Articles

  • Webinars

  • Digging for deep insights and coverage on a topic? Check out our Reports and Webinars
  • Need benchmarks to validate your recommendations in a presentation? Check out our Charts, Forecasts and Comparative Estimates
  • Looking for a quick perspective before your meeting? Reach for our short-form Articles and Interviews with industry leaders.
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Reports Download a Sample Report

Each eMarketer report is the result of the combined efforts of our researchers, chart specialists, interviewers, analysts and editors. Concise and readable, reports provide an in-depth understanding of specific markets and trends, offering unique analysis based on the eMarketer method of looking at all available information. In short, they take the vast amount of data eMarketer assesses and publishes daily, and put that data into context for our clients. Each report has five distinct sections: the executive summary, the eMarketer view, findings, conclusions and sources.

report

In the executive summary, the key questions addressed in the report are laid out along with relevant background information.

The eMarketer view gives you eMarketer’s take on what the crucial developments are, which way the marketplace is headed, and what you should be watching most closely.

The bulk of the report consists of eMarketer’s findings, which weave together third-party data with interviews, analysis and eMarketer forecasts to show you everything that is happening. The report’s key takeaways are highlighted in the conclusions section.

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Charts

eMarketer’s signature charts offer a quick, clear view of the latest data—both eMarketer forecasts and the latest numbers from the thousands of other sources eMarketer evaluates.

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Creating the over 10,000 charts eMarketer publishes a year means assessing 75,000 to 100,000 data points—and vetting all of them for accuracy and sound methodology. Despite the sheer volume of constantly updated information we publish, eMarketer’s searchable and browsable database makes it quick and easy to find what you need.

Once you do find the perfect piece of information, eMarketer gives you the option of exporting it as a PDF, JPEG, Excel file or PowerPoint slide, making it easy to pass along or incorporate into a presentation.

Finally, of course, each eMarketer chart is labeled with clear source and methodology information, so you know exactly what you’re looking at.

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Forecasts

eMarketer’s forecasts distill the collective predictions of the research world about the digital landscape. What makes the eMarketer perspective so reliable is that it’s supported by a transparent methodology, as well as robust comparisons to other estimates.

eMarketer bases all of our forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population along with company-, product-, country- and demographic-specific trends as well as trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.

Additionally, every element of each eMarketer forecast fits within the larger matrix of all our forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.

eMarketer publishes forecasts on advertising spending, internet usage, mobile usage and ecommerce sales for countries in North America, Western Europe, Latin America, Asia-Pacific, Eastern Europe, and the Middle East and Africa. Advertising spending forecasts are published quarterly and usage forecasts are published twice a year.

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Comparative Estimates

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Due to the dynamism and volatility of digital media, it’s hard to trust any single forecaster or organization to get it right. That’s why eMarketer comparative estimates present many credible predictions—alongside eMarketer’s own view—so you understand where researchers agree, or disagree, about where specific markets are heading.

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Interviews

eMarketer doesn’t just compare data points. It also compares viewpoints. We conduct and publish thousands of interviews with industry leaders. As with eMarketer’s other coverage, the goal is to find out what is really happening in the marketplace, whether there is a convergence or divergence of opinions and practices. Corporate clients don’t just get to look at the numbers, they get to hear about developments from the executives themselves.

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Articles

eMarketer also publishes shorter pieces, often focused on highlighting a single trend or data set from a longer report. eMarketer corporate clients have access to all of eMarketer’s articles, along with the reports, charts and interviews they draw from.

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Webinars

Join our analysts for dynamic presentations on the digital marketing topics that matter most to your business. After the webinar, their PowerPoint decks and audio commentary remain available for easy viewing anytime.