We are the definitive research source for marketing in a digital world. Why should you believe it? Read on for the answers.
We collect virtually every study related to our coverage areas from thousands of sources worldwide. These sources include other research firms, measurement companies, media and marketing agencies, academic institutions, governments, and many more. We also interview hundreds of the most successful and influential subject matter experts.
We painstakingly review all of the data and keep only the most credible and verified information. This includes digging deeply into each study’s methodology, as well as questioning the underlying assumptions of each finding.
We compare only the best information side by side to assess what trends the research world is really seeing. Our statisticians and analysts use this elevated perspective to develop eMarketer’s own independent benchmark data and forecasts.
We know that data and statistics need to have context to really sink in. And we know that the implications or relationship between data is rarely explained. Our editors and writers provide the most comprehensive overview of a topic while making the information easy to understand and simple to put into perspective.
While other research firms are committed to the panels and studies they carry out, we don’t conduct our own research. Our benchmarks and insights rely on the combined methodologies from the world’s best researchers. We use all of their studies to create our perspective. And that means you can too.
Some research firms treat their research as a secondary offering, while their primary focus is selling analyst time and vendor rankings. This often limits objectivity and can skew research results regardless of evolving market conditions. We have no axe to grind. So if trends shift and new data comes to light, we’re happy to shift with it.
Some firms have conflicts of interest because their clients and shareholders suffer if trends shift in undesirable directions. Our privately owned company exists to provide the purest form of the research available. We don’t care if trends shift. We just want to make sure you know about it so that your team can be prepared.
As user behaviors shift, demographics change and channels expand, keeping track of trends within your target audience becomes challenging. eMarketer offers intelligence around what devices and channels consumers are using, how long they are interacting with various media and what they are doing throughout those interactions.
Marketing in a digital world means following the money as consumers shift spending habits from different channels and mediums. eMarketer’s data and insights allow you to figure out when and where to reach consumer groups to maximize your share of wallet.
eMarketer provides comprehensive coverage on the latest marketing strategies and tactics being used by the leading minds in the industry.
“The data [from eMarketer] just has that extra layer of credibility that allows us to have the client say 'yes' more quickly.”
Roger Gagnon Vice President, Insight and Planning at Critical Mass
“We use all the trend and market data that [eMarketer] offers and best practices that you showcase; we use it to inform how we design our budgets, strategy and the way we go to market.”
Chris Curtin Senior Vice President, Strategy & Innovation for Global Marketing at HP
“eMarketer really helps us do our jobs better and keeps us educated and informed on how consumers are using digital today.”
Helen Katz Senior Vice President, Director of Research at Starcom MediaVest Group
“The comparative estimates are really helpful from a benchmarking standpoint. The data helps us look beyond a particular market and look more broadly for opportunities.”
Gireesh Joshi Director of Customer Insights at eBay
“eMarketer helps us clarify for our clients what actually matters—whether it’s a trend in mobile shopping or the real data behind a recent fad. eMarketer provides a credible source of truth that helps all of us have constructive conversations.”
Erin Hunter Global Head of CPG Strategy at Facebook
“The ability to grab high-resolution charts and plug them right into presentations saves me a lot of time. The charts are clean and crisp, and I don’t need to spend time reformatting them.”
Corby Fine Senior Director & General Manager, Audience Solutions & Business Development at Rogers Media
We believe research should be easy to use and convenient to access. That's why our products are designed with features that allow you to find what you need—whether you want to search through our topics; filter by region, industry, and subcategories; or browse by format. Mix and combine these to get as broad or as granular as you need.
eMarketer makes access available across multiple devices so you can get research at your desk, in a cab or on a plane. Mobile apps are available for iPhone and Android. Our iPad app allows you to read new reports in a simple ereader format. Desktop access is powered by robust search and browse capabilities. Favorite reports can be synced across all devices for seamless access.
You can also get intelligence in a variety of formats, depending on how much time you have and how much depth you need about a particular topic. Reports and webinars allow you to get the most in-depth coverage on a topic, while our forecasts, charts and Comparative Estimates are perfect for that golden nugget of information you’ve wanted.
Leading companies in every industry rely on eMarketer for information on the competitive and fast-changing world of digital marketing, media and commerce.
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