Schedule a Tour
There’s a reason thousands of companies worldwide rely on us for insights into the digital marketing world. Explore how eMarketer can help your business with our unique approach and industry-standard research.
Answer any question about the digital marketplace quickly, with the most-trusted information available.
See What Our Clients are Saying
eMarketer helps us clarify for our clients what actually matters—whether it’s a trend in mobile shopping or the real data behind a recent fad. eMarketer provides a credible source of truth that helps all of us have constructive conversations.- Erin Hunter, Global Head of CPG Strategy at Facebook
Build the ultimate deck, chock full of digital insights and supported by iconic eMarketer charts.
The ability to grab high-resolution charts and plug them right into presentations saves me a lot of time. The charts are clean and crisp, and I don’t need to spend time reformatting them.- Corby Fine, Senior Director & General Manager of Audience Solutions & Business Development at Rogers Media
Benchmark consumer behavior with industry-standard estimates and forecasts.
The "Comparative Estimates" are really helpful from a benchmarking standpoint. The data helps us look beyond a particular market and look more broadly for opportunities.- Gireesh Joshi, Director of Customer Insights at eBay
Give your sales team the ammunition your competitors use, and more, all in one place.
The data [from eMarketer] just has that extra layer of credibility that allows us to have the client say 'yes' more quickly.- Roger Gagnon, Vice President of Insight and Planning at Critical Mass
Size markets and value initiatives using the foremost benchmarks available anywhere.
We use all the trend and market data that [eMarketer] offers and best practices that you showcase; we use it to inform how we design our budgets, strategy and the way we go to market.- Chris Curtin, Senior Vice President of Strategy & Innovation for Global Marketing at HP
Educate your entire organization about the rapidly shifting digital marketplace.
eMarketer really helps us do our jobs better and keeps us educated and informed on how consumers are using digital today.- Helen Katz, Senior Vice President and Director of Research at Starcom MediaVest Group
We collect virtually every study related to our coverage areas from thousands of sources worldwide. These sources include other research firms, measurement companies, media and marketing agencies, academic institutions, governments, and many more. We also interview hundreds of the most successful and influential subject matter experts.
We painstakingly review all of the data and keep only the most credible and verified information. This includes digging deeply into each study’s methodology, as well as questioning the underlying assumptions of each finding.
We compare only the best information side by side to assess what trends the research world is really seeing. Our statisticians and analysts use this elevated perspective to develop eMarketer’s own independent benchmark data and forecasts.
We know that data and statistics need to have context to really sink in. And we know that the implications of or relationship between data is rarely explained. Our editors and writers provide the most comprehensive overview of a topic while making the information easy to understand and simple to put into perspective.
While other research firms are committed to the panels and studies they carry out, we don’t conduct our own research. Our benchmarks and insights rely on the combined methodologies from the world’s best researchers. We use all of their studies to create our perspective. And that means you can too.
Some research firms treat their research as a secondary offering, while their primary focus is selling analyst time and vendor rankings. This often limits objectivity and can skew research results regardless of evolving market conditions. We have no axe to grind. So if trends shift and new data comes to light, we’re happy to shift with it.
Some firms have conflicts of interest because their clients and shareholders suffer if trends shift in undesirable directions. Our privately owned company exists to provide the purest form of the research available. We don’t care if trends shift. We just want to make sure you know about it so that your team can be prepared.
Leading companies in every industry rely on eMarketer for information on the competitive and fast-changing world of digital marketing, media and commerce.
eMarketer is one of the most widely cited research providers in the media, quoted frequently by virtually every news outlet in the world
When should you rely on our research?
Who relies on our approach to research?
Nearly all Fortune 500 companies rely on us.
Inquire with sales today 1-800-405-0844
Browse latest articles and research.