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eMarketer covers digital marketing, media and commerce, providing essential insights that help companies navigate the fast-changing digital landscape.
We have more than 750 corporate subscribers in 70 countries. We also have a free daily newsletter read by more than 120,000 senior executives, marketing professionals and decision-makers.
Why? eMarketer gives companies something no one else does. And it stems from a simple core philosophy that pervades everything we do:
In a fast-changing world, the best answers always come from relying on Collective Wisdom. This philosophy is the basis for our coverage of the digital marketplace.
It’s more effective to rely on multiple perspectives, rather than singular opinion—especially considering the pace of change in digital marketing.
Today, there are hundreds—maybe thousands—of important digital trends happening in major markets worldwide. And eMarketer covers nearly all of them.
First, we collect information from thousands of data sources. We also interview thousands of industry leaders. Then we carefully review all of it, deciding what research makes sense. And what doesn’t.
But we don’t simply give you all of that data. We also compare it. For example, our forecasting team analyzes data from dozens of sources. And that’s how they create eMarketer estimates.
Next we put all the information we’ve collected, curated and compared into context. For example, an eMarketer report on social media represents our team’s analysis of all the available data on the subject.
We also make sure this information is easy to access. It’s why eMarketer has an entire product development team focused on one idea: Convenience.
All information from eMarketer is available to users anytime, anywhere. It is incredibly easy to use. That’s why two-thirds of Fortune 500 brands use an eMarketer corporate subscription. Every day.