Plans & Pricing
Does My Company Subscribe?
(% of respondents, Oct 2018)
Data is from the October 2018 Ascend2 report titled "2019 Digital Marketing Strategies." 190 marketing influencers worldwide were surveyed online during the week of October 1, 2018. Respondents identified their role as nonmanagement professional (15%), owner/partner/CxO (34%) and VP/director/manager (51%). Respondents identified their company type as B2B (58%), B2C (19%) and equally split between B2B and B2C (23%). Respondents identified the number of employees at their company as fewer than 50 (42%), 50-500 (32%) and more than 500 (26%).
Percent of Advertising Budget Dedicated to Programmatic Advertising According to CMOs Worldwide, Sep 2018 (% of respondents)
US Addressable TV Households, by Provider and Type, 2018 (millions)
What Percent of Their Digital Ad Budget Do Marketers Worldwide Spend on Amazon Advertising? (% of respondents, Sep 2018)
How Confident Are US Marketers in Their Ability to Create and Deliver Personalized Advertising? (% of respondents, Oct 2018)
How Are B2B Marketers Worldwide Using Select Marketing Technologies? (% of respondents, Sep 2018)
Dynamic Creative and Digital Storytelling: Mastery of Data Management Allows Campaigns to Get More Sophisticated
Beyond Ad Measurement and Metrics: In the UK, Marketer Attention Turns to Engagement
How GroupM Utilizes Supply Path Optimization
How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Protecting Customer Data Is a Top Challenge for CMOs
How Disparate Systems Complicate Martech Strategies