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(% of total units sold)
Data is from the October 2017 GfK "China Smart Speaker Market Analysis Report." GfK is a market research and user experience research firm.
Voice-Enabled Speaker Retail Sales in China, 2015-2018 (thousands of units)
Smart Speaker* Sales in China, 2016-2020 (millions of Chinese yuan renminbi and % change)
Internet Users in China Who Are Aware* of Smart Speakers**, H1 2017 (% of respondents)
Internet Users in China Who Would Prefer to Purchase Smart* vs. Traditional Speakers, H1 2017 (% of respondents)
WeChat Moment* In-Feed Ad Campaign Share in China, by Industry, Jan 2015-June 2017 (% of total)
Global Digital Ad Spending 2016: A Country-by-Country Look by Industry
Internet and Mobile Users in Asia-Pacific: eMarketer's Country-by-Country Forecast for 2017–2021
Why Virtual Reality Might Find Mass Adoption in China First
Marketing in China: Combating Fraud in the Programmatic Ad Market
Most Internet Users in China Say They're Early Tech Adopters
China's Response to Smart Speakers? Meh