Plans & Pricing
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(billions, % change and % of total media ad spending)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2021 (billions, % change, % of total programmatic and % of total RTB)
US Programmatic Digital Video Ad Spending, 2016-2021 (billions, % change and % of total digital video ad spending)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2021 (% of total programmatic video)
US Mobile Programmatic Display Ad Spending, by Transaction Method, 2016-2021 (billions, % change and % of total mobile digital display ad spending)
US Private Marketplace (PMP) Digital Display Ad Spending, 2016-2021 (billions, % change, % of total programmatic digital display ad spending)
Q1 2019 Social Trends: Will Facebook Become a New WeChat, and What Exactly Is TikTok?
France Digital Ad Spending 2019: Facebook and Google Dominate the Market
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
Breaking Out Video Ads: Native Vs. In-Stream
Driven by Social, Native Accounts for Nearly Two-Thirds of Display Ad Spend