Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Data & Marketing Association (DMA) | Demand Metric
Data is from the June 2017 Data & Marketing Association (DMA) and Demand Metric "DMA Response Rate Report 2017." 592 US marketers from various industries were surveyed online during February-May 2017. There were 252 complete responses and 340 partial responses. The survey was promoted to DMA members and members of the Demand Metric community. Respondents identified themselves as being part of an agency (14%), marketer (65%), supplier (9%) and other (12%) at companies with annual revenues of $10 million or less (43%), $11-$25 million (10%), $26-$100 million (16%), $101-$500 million (12%), $501 million-$1 billion (6%) and over $1 billion (13%). Marketers and suppliers were asked to provide representative campaign information, and agencies were asked to provide representative information from client campaigns.
US Holiday Season* Retail Ecommerce Site Visit Share, by Referral Channel, 2017 (% of total)
IT Spending Priorities According to US Senior IT Professionals, Jan 2018 (% of respondents)
Effective vs. Difficult Channels Used for Account-Based Marketing According to Marketers Worldwide, Jan 2018 (% of respondents)
US Internet Users' Preferred Channels for Receiving Personalized Experiences from Digital Retailers, April 2017 (% of respondents)
Channels Used by US Marketers to Personalize Content Based on Age, Sep 2017 (% of respondents)
Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance
B2B Personalization: Delivering One-to-One Experiences to Buyers
Will Blockchain Blow Up Digital Advertising Paradigms?
Cybersecurity Isn’t Just an IT Problem—It’s Also a Marketing Problem
Who Owns the Online Experience? A Discussion of Net Neutrality
Data Feed: January 19, 2018