US Marketers Who Are Confident in Their Ability to Create Video Content that Will Drive Views, Purchases and Engagement on Select Social Media Platforms, April 2017 (% of respondents) - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

eMarketer Chart

US Marketers Who Are Confident in Their Ability to Create Video Content that Will Drive Views, Purchases and Engagement on Select Social Media Platforms, April 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Animoto

  • Methodology:

    Data is from the June 2017 Animoto report titled "The State of Social Video: Marketing in a Video-First World." 566 US marketers and 1,070 US internet users ages 18+ were surveyed online during April 6-11, 2017. For the marketer survey, respondents identified the number of employees at their company as 3-9 (5.3%), 10-24 (10.8%), 25-99 (18.9%), 100-499 (25.6%), 500-999 (15.5%), 1,000-4,999 (14.3%) and 5,000+ (9.5%). For the consumer survey, respondents identified their gender as female (56.4%), male (43.6%) and other (0.1%), and identified their ages as 18-24 (12.2%), 24-34 (23.8%), 35-44 (20.4%), 45-34 (18.3%), 55-64 (17.8%) and 65+ (7.5%). Animoto is a digital video app that is used for the creation and sharing of videos using pictures, video clips, words and music.

What do I get with eMarketer PRO?