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(% change vs. same period of prior year)
Data is from the January 2017 First Data report titled "SpendTrend 2016 Holiday Spend Analysis: End of Season Wrap-Up." The analysis encompasses POS transaction data from 942,155 US retailers during October 29-January 2, 2017. Retailers took part in the study if they had been serviced by First Data since October 2015. First Data is a global payment technology solutions company.
Product Category that US Digital Buyers Most Recently Purchased Digitally, July 2017 (% of respondents)
Holiday Gifts that US Internet Users Would Like to Receive, Oct 2017 (% of respondents)
Product Categories that US Internet Users Plan to Buy Online and Pick Up In-Store During the Holiday Season, Sep 2017 (% of respondents)
Product Categories that US Internet Users Plan to Purchase as Holiday Gifts, 2016 & 2017 (% of respondents)
Product Categories for Which US/UK Internet Users Plan to Shop on Black Friday*, Oct 2017 (% of respondents)
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