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eMarketer Chart

US Holiday Season Retail Sales Growth for Select Categories, In-Store vs. Ecommerce, Oct 29, 2016-Jan 2, 2017 (% change vs. same period of prior year)

Chart Profile

  • Measurement:

    (% change vs. same period of prior year)

  • Data Covered:

  • Source:

    First Data

  • Methodology:

    Data is from the January 2017 First Data report titled "SpendTrend 2016 Holiday Spend Analysis: End of Season Wrap-Up." The analysis encompasses POS transaction data from 942,155 US retailers during October 29-January 2, 2017. Retailers took part in the study if they had been serviced by First Data since October 2015. First Data is a global payment technology solutions company.

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