US Digital Video Viewers' Attitudes Toward TV/Digital Video Ads, 2015 & 2017 (% of respondents) - eMarketer
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eMarketer Chart

US Digital Video Viewers' Attitudes Toward TV/Digital Video Ads, 2015 & 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Interactive Advertising Bureau (IAB) | Maru/Matchbox

  • Methodology:

    Data is from the May 2017 Interactive Advertising Bureau (IAB) report titled "The Changing TV Experience: 2017." 821 US internet users ages 18+ were surveyed online during March 17-24, 2017. Respondents were part of MARU/Matchbox's Springboard America Online Panel.

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