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Interactive Advertising Bureau (IAB) | Maru/Matchbox
Data is from the May 2017 Interactive Advertising Bureau (IAB) report titled "The Changing TV Experience: 2017." 821 US internet users ages 18+ were surveyed online during March 17-24, 2017. Respondents were part of MARU/Matchbox's Springboard America Online Panel.
Weekly Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Children and Teens, by Age, Q1 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Race/Ethnicity, Q1 2017 (hrs:mins)
US Monthly Users of Select Media/Devices, Q1 2017 (millions)
US Household Penetration of Select Devices/Technologies, by Age, Q1 2017 (% of total in each group)
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