Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Interactive Advertising Bureau (IAB) | Maru/Matchbox
Data is from the May 2017 Interactive Advertising Bureau (IAB) report titled "The Changing TV Experience: 2017." 821 US internet users ages 18+ were surveyed online during March 17-24, 2017. Respondents were part of MARU/Matchbox's Springboard America Online Panel.
Reasons for Poor Digital Video Ad Experience According to US Agency and Marketing Professionals, Nov 2016 (% of respondents)
Leading Reasons that US Mother YouTube Viewers Watch YouTube Videos, Sep 2016 (% of respondents)
US Mothers Who Use YouTube to Watch Videos/Listen to Music, by Timeframe, 2016 & 2017 (% of respondents)
Level of Attention that US Multidevice Users Pay to Devices While Viewing Traditional TV vs. Digital Video*, by Device, March 2017 (% of respondents)
Likelihood that US Agency and Marketing Professionals Will Use Pre-Roll Digital Video Ads, by Format, April 2017 (% of respondents)
US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
Absolut on Facebook’s Video Ad Strategy: ‘Time Will Tell’
Divining SVOD with Univision Now
In a Study of 'Interruptiveness,' Pre-Roll Comes Out on Top
Consumers Weigh Digital Video Ad Experience Against TV