UK Email Marketing Benchmarks: Click, Click-to-Open and Open Rates, by Industry, 2016 (among campaigns analyzed by Direct Marketing Association UK (DMA UK)) - eMarketer
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UK Email Marketing Benchmarks: Click, Click-to-Open and Open Rates, by Industry, 2016 (among campaigns analyzed by Direct Marketing Association UK (DMA UK))

Chart Profile

  • Measurement:

    (among campaigns analyzed by Direct Marketing Association UK (DMA UK))

  • Data Covered:

  • Source:

    Direct Marketing Association UK (DMA UK) | dotmailer

  • Methodology:

    Data is from the August 2017 Direct Marketing Association UK (DMA UK) "Email benchmarking report 2017" sponsored by dotmailer as cited in press release. Data is based on 37 billions emails sent in the UK by 12 different email service providers (ESPs) in 2016. The ESPs have a wide range of clients across various industries at disparate volumes. Only aggregated figures are reported.

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