Types of Post-Purchase Email Activities Conducted by Internet Users in Germany, by Age, Aug 2016 (% of respondents in each group) - eMarketer
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Types of Post-Purchase Email Activities Conducted by Internet Users in Germany, by Age, Aug 2016 (% of respondents in each group)

Chart Profile

  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    Interrogare | United Internet Media

  • Methodology:

    Data is from the March 2017 United Internet Media report titled "Customer Journey Meets E-Mail - Und welche Rolle digitale Screens dabei spielen" conducted by Interrogare. 1,238 internet users ages 18-59 in Germany who made a digital or in-store purchase in the past 3 months were surveyed online during August 15-24, 2016. Product/servce categories in which respondents made purchases include apparel/shoes (84%), auto (41%), electronics (67%), furniture (40%), insurance (32%), pharmacy/cosmetics (79%), travel (58%) and other (5%).

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