Top 3 Benefits vs. Challenges of Programmatic Advertising According to Ad Buyers and Sellers in Central and Eastern Europe, March 2017 (% of respondents) - eMarketer
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Top 3 Benefits vs. Challenges of Programmatic Advertising According to Ad Buyers and Sellers in Central and Eastern Europe, March 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    TailWind

  • Methodology:

    Data is from the July 2017 TailWind and Project Agora report titled "The Status of Programmatic Trading in CEEMEA 2017." 277 senior executives from advertising agencies, key brands, publishers, media buyers and sales houses across Central & Eastern Europe (excluding Poland, Russia and the Ukraine), and the Middle East & Africa were surveyed during December 2016-March 2017. TailWind is the ad-tech company of TDG (ThinkDigital Group) and owns and operates Project Agora, a network of programmatic publisher market-places across CEE, SE Europe and MENA.

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