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(% of respondents)
Data is from the July 2017 TailWind and Project Agora report titled "The Status of Programmatic Trading in CEEMEA 2017." 277 senior executives from advertising agencies, key brands, publishers, media buyers and sales houses across Central & Eastern Europe (excluding Poland, Russia and the Ukraine), and the Middle East & Africa were surveyed during December 2016-March 2017. TailWind is the ad-tech company of TDG (ThinkDigital Group) and owns and operates Project Agora, a network of programmatic publisher market-places across CEE, SE Europe and MENA.
Digital Banner Ad Benchmarks in Select Countries in Europe: Viewability Rate*, Q3 2017 (among impressions measured by Meetrics)
Mobile App Install Ad Benchmarks in Select Countries: App Install Fraud Rate, H1 2017* (% of total tracked by Tune)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
Ad Buyers in Central and Eastern Europe Who Use Programmatic to Buy Inventory, March 2017 (% of respondents)
Types of Ad Formats Ad Sellers in Central and Eastern Europe Are Using to Monetize Their Inventory Programmatically, March 2017 (% of respondents)
Cross-Device Targeting: First-Party Data, TV and Privacy Are Big Factors for 2016
The Internet of Things: Investment, Growth and Industry Outlook
Search Solidifies Domination of Referrals
Efficiency Rules for Programmatic Buyers, Sellers in Europe