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(% of respondents)
Data is from the July 2017 TailWind and Project Agora report titled "The Status of Programmatic Trading in CEEMEA 2017." 277 senior executives from advertising agencies, key brands, publishers, media buyers and sales houses across Central & Eastern Europe (excluding Poland, Russia and the Ukraine), and the Middle East & Africa were surveyed during December 2016-March 2017. TailWind is the ad-tech company of TDG (ThinkDigital Group) and owns and operates Project Agora, a network of programmatic publisher market-places across CEE, SE Europe and MENA.
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
People Believe Ads Are Becoming More Intrusive
Web Browsers Reject About Two-Thirds of Cookies