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(millions of Thai baht)
Digital Advertising Association (Thailand) | Kantar TNS
Data is from the April 2017 Digital Advertising Association (Thailand) report titled "Thailand Digital Advertising Spend 2016-2017" conducted by Kantar TNS. 25 advertising and media agencies were surveyed online in January 2017 on their ad activity/spending in Thailand. Ad sending figures are estimated to represent 80% of the market and were weighted proportionally to reflect 100% of the market.
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
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How Advertisers Are Reorganizing Around Programmatic
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