Top 10* Countries in Europe, Ranked by Digital Ad Spending, 2016 (billions of €) - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

eMarketer Chart

Top 10* Countries in Europe, Ranked by Digital Ad Spending, 2016 (billions of €)

Top 10* Countries in Europe, Ranked by Digital Ad Spending, 2016 (billions of €)

Chart Profile

  • Measurement:

    (billions of €)

  • Data Covered:

  • Source:

    IHS Markit | Interactive Advertising Bureau Europe (IAB Europe)

  • Methodology:

    Data is from the May 2017 Interactive Advertising Bureau Europe (IAB Europe) and IHS report titled "Adex Benchmark 2016" as cited in press release. The data has been compiled by IAB Europe based on information provided by the national IAB offices around Europe. It is then processed and analyzed by IHS Technology. The report includes market size and value information for 2016 for the following markets: Austria, Belarus, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the UK. Figures are actual gross income and include agency commissions.

What do I get with eMarketer PRO?