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(billions of €)
IHS Markit | Interactive Advertising Bureau Europe (IAB Europe)
Data is from the May 2017 Interactive Advertising Bureau Europe (IAB Europe) and IHS report titled "Adex Benchmark 2016" as cited in press release. The data has been compiled by IAB Europe based on information provided by the national IAB offices around Europe. It is then processed and analyzed by IHS Technology. The report includes market size and value information for 2016 for the following markets: Austria, Belarus, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the UK. Figures are actual gross income and include agency commissions.
2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Platform/Network (% of total)
2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Format (% of total)
When Do US Retail Digital Advertising Decision-Makers Plan to Spend the Most on Digital Ads for the 2018 Black Friday-Cyber Monday Weekend? (% of respondents)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
US Ad Spending 2018: Updated Forecast for Digital and Traditional Media Ad Spending
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
How Header Bidding Is Moving Into Apps
Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020
Video Swells to 25% of US Digital Ad Spending