Top 10 Brands in China, Ranked by Brand Value, 2017 (billions and % change) - eMarketer
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Top 10 Brands in China, Ranked by Brand Value, 2017 (billions and % change)

Top 10 Brands in China, Ranked by Brand Value, 2017 (billions and % change)

Chart Profile

  • Measurement:

    (billions and % change)

  • Data Covered:

  • Source:

    Kantar Millward Brown | WPP

  • Methodology:

    Data is from the March 2017 Kantar Millward Brown "2017 BrandZ Top 100 Most Valuable Chinese Brands" commissioned by WPP as cited in press release. Customer behavior and brand perception data comes from the annual quantitative brand equity study, which analyzes 400 thousand consumers in China. Financial data used in the valuation process is sourced from annual reports and other sources, such as Bloomberg, Kantar Retail and Kantar Worldpanel. In order to be eligible for the study, brands must be those originally created by a mainland China-based company, owned by a publicly traded company, or whose financials are audited by major global accounting practice and published in the public domain. Banks derived at least 20 percent of their earnings from retail banking. Kantar Millward Brown conducts similar studies annually.

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