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(% of respondents)
Marketo | The Economist Intelligence Unit (EIU)
Data is from the April 2016 Economist Intelligence Unit (EIU) report titled "The Path to 2020: Marketers Seize the Customer Experience" sponsored by Marketo. 499 CMOs and other senior marketing executives worldwide were surveyed during January 4-February 5, 2016. Respondents were from Asia-Pacific (36%), Europe (30%), North America (27%) and the rest of the world (7%). More than 50% of respondents held the CMO title or top marketing position. More than 50% of respondents were from companies with more than $500 million in revenues.