Plans & Pricing
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(billions, % change and % of total digital display ad spending*)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Which Campaign Insights Do Brand Marketers in Western Europe* and the US Find Most Valuable from Their Media Buying Partners? (% of respondents, April 2018)
What Are the Most Effective Online Tactics Used vs. the Most Difficult Online Tactics to Execute in a Digital Marketing Strategy for Companies Worldwide? (% of respondents, Oct 2018)
US Internet Users Who Use Software that Blocks Ads, Protects Their Data Privacy or Otherwise Helps Them Control Their Web Experience, Aug 2018 (% of respondents)
How Will Companies Worldwide Change Their Digital Marketing Budget in 2019? (% of respondents)
What Are the Top Priorities vs. Challenging Barriers That Are Facing Companies Worldwide in Their Digital Marketing Strategy in 2019? (% of respondents)
Beyond Ad Measurement and Metrics: In the UK, Marketer Attention Turns to Engagement
Header Bidding Update 2018: What’s the Outlook for Web, Mobile App and Video?
What's the Next Step Beyond Viewability?
How Header Bidding Is Moving Into Apps
For Most Brands, Biggest Benefit to Using In-House Is Cost
In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud