Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the February 2018 Ascend2 report titled "Marketing Data and Technology Strategy." 233 marketing influencers and research subscribers worldwide were surveyed during the week of January 28, 2018. Respondents identified their role as nonmanagement professional (20%), owner/partner/CxO (38%) and VP/director/manager (42%). Respondents identified their company type as B2B (42%), B2C (37%) and equally split between B2B and B2C (21%). Respondents identified the number of employees at their company as fewer than 50 (27%), 50-500 (41%) and more than 500 (32%).
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
What’s Next for Voice Control?: Digital Assistants, Smart Speakers and the IoT
How SAP Wields Its Data Lake
Marketers’ Roundtable: Your Data-Driven Marketing Is Only as Strong as the Tech Stack That Supports It
As Ad Sector Focuses on Data, Lots of Deals Get Done
Why Marketers Struggle to Define Artificial Intelligence