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(% of respondents)
Data is from the February 2018 Ascend2 report titled "Marketing Data and Technology Strategy." 233 marketing influencers and research subscribers worldwide were surveyed during the week of January 28, 2018. Respondents identified their role as nonmanagement professional (20%), owner/partner/CxO (38%) and VP/director/manager (42%). Respondents identified their company type as B2B (42%), B2C (37%) and equally split between B2B and B2C (21%). Respondents identified the number of employees at their company as fewer than 50 (27%), 50-500 (41%) and more than 500 (32%).
Current Stage of Data Integration Across Marketing Technologies According to Marketers Worldwide, Jan 2018 (% of respondents)
Actions that Their Company Is Taking to Help Achieve Their Go-to-Market Goals According to US B2B Professionals, Nov 2017 (% of respondents)
Effective vs. Difficult Tactics Used in 2018 Digital Marketing Plans According to B2B Marketers Worldwide (% of respondents)
Technologies Used by Advertisers Worldwide to Measure Digital Ad Effectiveness, by Company Type, Nov 2017 (% of respondents)
Likelihood that B2B and B2C Client-Side Marketers Worldwide Will Include Artificial Intelligence in Their Marketing Strategy, Sep 2017 (% of respondents)
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
Programmatic Platforms Face Pressure to Reduce Client Fees, Infrastructure Costs
What’s the Biggest Vulnerability of Marketers’ Shadow IT Tools?
Few Companies Are Ready for the Upcoming GDPR
Most Marketers Are Integrating Data Across Their Tech Stacks