Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Centro | Forrester Consulting
Data is from the June 2018 Forrester Consulting report titled "Digital Media Buying Converges" commissioned by Centro. 104 US digital media buying decision-makers in advertising and marketing agencies were surveyed in May 2018. Respondents identified their job title as C-level executive (40%), director (32%), manager (12%) and VP (16%) with digital media buying responsibility as final decision-maker (62%), influence decisions (5%) and part of a team deciding (34%) with an annual digital ad spending budget of $500,000-$1 million (5%), $1-$10 million (41%), $10-$50 million (22%), $50-$100 million (17%) and $100+ million (14%). Centro is a software and managed services company.
What Products and Services Related to Native Advertising Do Magazine Publishers Worldwide Provide Their Customer With? (% of respondents, Dec 2018)
What Do Magazine Publishers Worldwide Consider to Be the Most Effective Type of Native Advertising? (% of respondents, Dec 2018)
Percentage of Magazine Publishers Worldwide Overall Advertising Revenues From Native Advertising in 2017 vs. 2021* (% of respondents)
How Likely Are Magazine Publishers Worldwide to Use Native Advertising as an Advertising or Service Option? (% of respondents, Dec 2018)
How Do Magazine Publishers Worldwide Measure the Effect of Native Advertising? (% of respondents, Dec 2018)
Programmatic Advertising Beyond Display: Automation Moves to Audio, Out-of-Home and Television
Mobile Trends 2019: 10 Predictions for What Marketers Can Expect
Why Bring Programmatic to Traditional TV, OOH and Audio?
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Smaller Ad Players Gaining on BAT for Programmatic Share
Publishers Worry Programmatic Is Hurting Ad Prices