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(% of respondents)
Digiday | Factual
Data is from the November 2017 Digiday and Factual report titled "State of the Industry: Navigating Mobile with Location Data & Measurement." 369 predominantly US-based publishers were surveyed during September 25-October 6, 2017. Factual is a location data platform for mobile advertisers, developers and enterprises.
Implementation of Select Technologies at Their Organization According to US Senior-Level Decision-Makers, Feb 2018 (% of respondents)
Daily Time Wasted Sharing/Tracking Down Digital Information Among US Senior-Level Decision-Makers, Feb 2018 (% of respondents)
Biggest Challenges to Digital Transformation at Their Company According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Most Important Initiatives for Achieving Their Companies' Current Digital Transformation Goals According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Main Goals of Their Companies' Current Digital Transformation Initiatives According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
How Publishers Can Fight Ad Blocking with Crypto Mining
Why Ad Buying Terminology Needs Standardization
How Flipboard Sorts Through Hundreds of Thousands of Articles Each Day
Most Companies Haven't Adopted Emerging Technologies Yet