Number of Partners from Which US Publishers Purchase Third-Party Data, Oct 2017 (% of respondents) - eMarketer
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Number of Partners from Which US Publishers Purchase Third-Party Data, Oct 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Digiday | Factual

  • Methodology:

    Data is from the November 2017 Digiday and Factual report titled "State of the Industry: Navigating Mobile with Location Data & Measurement." 369 predominantly US-based publishers were surveyed during September 25-October 6, 2017. Factual is a location data platform for mobile advertisers, developers and enterprises.

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