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Data is from the December 2016 Conductor report titled "Marketing Executives Reveal Their 2017 Marketing Strategy." 387 US marketing executives were surveyed in November 2016. Conductor is a web presence management and search engine optimization (SEO) company.
US Third-Party Audience Data and Data Activation Spending, 2017 (billions)
Reasons that US Senior Marketers Use/Plan to Use Nontraditional Agencies*, Oct 2017 (% of respondents)
US Third-Party Audience Data Spending, by Type, 2017 (billions)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Audience Data Activation Solutions Spending, by Type, 2017 (billions)
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