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(% of respondents)
Data is from the December 2016 Conductor report titled "Marketing Executives Reveal Their 2017 Marketing Strategy." 387 US marketing executives were surveyed in November 2016. Conductor is a web presence management and search engine optimization (SEO) company.
Challenges of Collecting Location Data According to US C-Level Executives, Sep 2017 (% of respondents)
Channels Used to Collect Location Data According to US C-Level Executives, Sep 2017 (% of respondents)
Reasons that US Marketers Use Advanced Technologies for Sponsorship, June 2017 (% of respondents)
Advanced Technologies Used for Sponsorship Activations According to US Marketers, June 2017 (% of respondents)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
Header Bidding for Ad Buyers: What Brands, Agencies and Buy-Side Platforms Need to Know
Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance
An Account-Based Strategy Should Come Before Marketing Technology
Consolidation Is Inevitable for Demand- and Supply-Side Platforms
The Trials of Collecting Location Data
Programmatic Advertising Is Ripe with Opportunity, Toyota Says