Plans & Pricing
Does My Company Subscribe?
(% of total and billions)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US TV Ad Spending for Direct-to-Consumer Brands*, 2015-2018 (billions and % change)
UK Ad Spending Share, by Media, 2015-2020 (% of total)
UK Ad Spending, by Media, 2015-2020 (millions of £)
How Will Marketing Departments at Digital Retailers in North America Invest in Select Emerging Technologies in 2019? (% of respondents, Feb 2019)
Digital Ad Spending in Russia, by Pricing Model, 2017 & 2018 (billions of Russian rubles and % change)
Canada Time Spent with Media 2019: Time Spent with Digital Media Surpasses Traditional
France Time Spent with Media 2019: Digital Will Claim 41% of the Total
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
The Size of the Ad Fraud Problem in Digital Marketing Is Varying
Five Charts: The State of Header Bidding