Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the August 2016 Ascend2 "2016 State of Lead Generation Survey Summary Report." 244 marketers worldwide were surveyed online in August 2016. Respondents were from B2B companies (49%), B2C companies (25%) and both B2B and B2C companies (26%). Respondents identified their role as owner/partner/CxO (49%), VP/director/manager (43%) and nonmanagement (8%). Respondents identified the number of employees at their company as fewer than 50 (24%), 50-500 (40%) and 500+ (36%).
How Do B2B Marketers from North America* Feel Account-Based Marketing ROIs Compare to Those of Traditional Marketing Initiatives? (% of respondents, Aug 2018)
Percent of Their Company's Budget Allocated to Marketing According to US* B2B Marketing Professionals, Sep 2018 (% of respondents)
What Are the Leading Areas of Marketing Spending for US* B2B Marketing Professionals? (% of respondents, Sep 2018)
What Marketing Tactics Do US* B2B Marketing Professionals Use Most? (% of respondents, Sep 2018)
US* B2B Professionals' Usage and Planned Investment Increase in Account-Based Marketing, by Company Size, Aug 2018 (% of respondents)
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
B2B Ecommerce 2018: Transforming Buying and Selling
Podcast Ads Aren't Commercials—They're Part of the Story
How B2B Marketers Can Step Up Their Precision and Personalization
Who Is Using Digital Content Marketing in the US?
Why Many B2B Marketers Struggle With CRM Integrations