Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the August 2016 Ascend2 "2016 State of Lead Generation Survey Summary Report." 244 marketers worldwide were surveyed online in August 2016. Respondents were from B2B companies (49%), B2C companies (25%) and both B2B and B2C companies (26%). Respondents identified their role as owner/partner/CxO (49%), VP/director/manager (43%) and nonmanagement (8%). Respondents identified the number of employees at their company as fewer than 50 (24%), 50-500 (40%) and 500+ (36%).
How Are US B2B Marketers Measuring Marketing Campaigns at the Middle of the Funnel that Are Designed to Accelerate Leads? (% of respondents, May 2019)
Change in Budget for Online Lead Generation According to B2B Marketers* Worldwide, March 2019 (% of respondents in each group)
Attitudes of B2B Marketers* Worldwide Toward Their Lead Generation Activities, March 2019 (% of respondents in each group)
Proportion of Total Sales that Comes from Leads Generated Online According to B2B Marketers* Worldwide, March 2019 (% of respondents in each group)
Biggest Challenges for Lead Generation According to B2B Marketers* Worldwide, 2017 & 2019 (% of respondents)
Creating and Distributing Content for the Customer Journey: How B2Bs Can Influence Audience Behavior Through Strategic Content
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
Podcast Ads Aren't Commercials—They're Part of the Story
How B2B Marketers Can Step Up Their Precision and Personalization
How Are B2B Marketers Measuring Their Content-Driven Campaigns?
The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content