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Data is from the November 2017 ScientiaMobile "Mobile Overview Report (MOVR)." The research is based on an analysis of 62.5 billion internet page requests tracked by ScientiaMobile during April 2014-September 2017. Page requests are recorded each time a user visits a web page and a user agent (UA) is generated and tested by ScientiaMobile's WURFL device detection solution. Only mobile browser activity via smartphone, tablet and feature phone is included in the analysis. ScientiaMobile is a provider of device detection solutions.
Are US Frequent Voice Command Users More Likely to Own Smart Devices? (% of internet users, Aug 2018)
How Are US Internet Users Planning to Shop on Black Friday 2018*? (% of respondents, by age)
Which Activities Are US Commuters Doing More via Smartphone During Their Commute? (% of respondents, Sep 2018)
Average Time Spent per Day with Major Media by US Adults, 2016-2020 (hrs:mins)
Share of Average Time Spent per Day with Major Media by US Adults, 2016-2020 (% of total)
US Ad Spending 2018: Updated Forecast for Digital and Traditional Media Ad Spending
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
How Header Bidding Is Moving Into Apps
What Brands Want from In-App Programmatic Advertising
Mobile Marketing Trends Roundup 2018
More Millennials, Gen Z Are Using Social Apps