Metrics Used by UK and US Marketing Specialists to Measure Success of Celebrity/Influencer Campaigns, Sep 2017 (% of respondents) - eMarketer
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Metrics Used by UK and US Marketing Specialists to Measure Success of Celebrity/Influencer Campaigns, Sep 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Celebrity Intelligence | Fashion and Beauty Monitor

  • Methodology:

    Data is from the November 2017 Celebrity Intelligence report titled "The Age of Social Influence" in association with Fashion and Beauty Monitor. 270 UK and US marketing specialists were surveyed during August-September 2017. 47% of respondents were in-house marketers while 53% represented agencies/consultants/vendors. Celebrity Intelligence is an online resource to assist with celebrity engagement. Fashion and Beauty Monitor is an influencer marketing and PR solutions provider for the fashion, beauty and lifestyle industries.

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