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Advertiser Perceptions | Trusted Media Brands (TMB)
Data is from the May 2017 Trusted Media Brands (TMB) report titled "Social Cracks the Digital Video Code" conducted by Advertiser Perceptions. 310 US agency and client-side marketing professionals were surveyed in April 2017.
Weekly Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Children and Teens, by Age, Q1 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Race/Ethnicity, Q1 2017 (hrs:mins)
US Monthly Users of Select Media/Devices, Q1 2017 (millions)
US Household Penetration of Select Devices/Technologies, by Age, Q1 2017 (% of total in each group)
Q2 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus
CNN Strives to Deliver Different Video Advertising Experiences in Each Environment
Out-Stream Video Creates Shareable, Measureable Storytelling Opportunities
Understanding Out-Stream Video Advertising
Listen In: Video Ad Fraud—How Common Is It?