Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the March 2017 Adobe Digital Insights "Advertising Report." Data is based on over 1.7 trillion visits to over 16,000 websites during January 2014-January 2017 mainly in North America. Digital video data is based on 11 billion plays of TV everywhere and 16 billion ad impressions. Search data is based on 450 billion responses to paid searches. In addition, 1,000+ US internet users and 300+ US digital marketers were surveyed about their views on digital advertising during February 1-17, 2017.
Native Share of US Digital Display Ad Spending, by Segment, 2016-2020 (% of display ad spending)
US Native Digital Display Ad Spending, 2016-2020 (billions, % change and % of total display ad spending)
US Native Digital Video Ad Spending, 2017-2020 (billions)
Are US Local Advertisers Increasing, Decreasing or Maintaining Spending in the Next 12 Months? (% of respondents, by industry, Fall 2018)
Monetization Models Used in Gaming vs. Nongaming Apps Worldwide, by OS, Feb 2019 (% of total analyzed by Mobbo)
Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth
Getting Ready for 5G: How 5G Will Affect Digital Marketing, Media and IoT
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
Advertisers Spend More on Native, but Favor the Same Formats
Hulu’s Price Cut Will Boost Ad Revenues