Importance of Reviews When Deciding on a Product to Purchase According to US Internet Users, Feb 2016 (% of respondents) - eMarketer

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Importance of Reviews When Deciding on a Product to Purchase According to US Internet Users, Feb 2016 (% of respondents)

Importance of Reviews When Deciding on a Product to Purchase According to US Internet Users, Feb 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Trustpilot

  • Methodology:

    Data is from an August 2016 Trustpilot survey cited in press release. 1,132 internet users ages 18+ were surveyed online during February 2016. Respondents were female (46.6%), male (42.8%) and unreported (10.7%). Respondents identified their ages as between 18-29 (19.3%), 30-44 (23.0%), 45-59 (24.4%), 60+ (22.7%) and unreported (10.7%). Respondents had annual household incomes of $0-$9,999 (6.5%), $10,000-$24,999 (11.8%), $25,000-$49,999 (17.3%), $50,000-$74,999 (13.4%), $75,000-$99,999 (9.4%), $100,000-$124,999 (7.5%), $125,000-$149,999 (3.3%), $150,000-$174,999 (2.8%), $175,000-$199,999 (1.6%), $200,000+ (3.5%), prefer not to answer (12.4%) and unreported (10.7%). Trustpilot is a consumer review website.

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