Plans & Pricing
Does My Company Subscribe?
(% of respondents, Spring 2018)
Data is from the November 2018 Sizmek "Marketers Survey Results 2018: An Insider's Look at Media, Brand Safety, and Partnerships." 522 brand marketers in Europe and US from various industries were surveyed by Qualtrics during the spring of 2018. Respondents identified their job position as C-level (27%), director (18%), head of a department (21%), manager (22%) or VP (12%), located in France (15.1%), Germany (20.1%), UK (29.5%) or US (35.2%), with a number of employees of 2-99 (6%), 100-999 (29%), 1,000-4,999 (32%), 5,000-19,999 (22%) or 20,000 or more (9%), with annual revenues of less than $1 million (0%), $1 million-$100 million (29%), $100 million-$1 billion (30%), $1 billion-$5 billion (26%) or $5+ billion (13%). Sizmek is an omnichannel digital advertising platform.
How Much of US TV Advertisers' TV Ad Spending Is Data-Enabled*? (% of total, 2018-2020)
What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)
How Much of US TV Advertisers' TV Ad Spending Is Audience-Based*? (% of total, 2018-2020)
Mobile In-App Display Ad Performance Metrics Worldwide: Post-Install Action Rates, by Format, Q1 2019
Mobile In-App Ad Performance Metrics Worldwide: Post-Install Action Rates, Display vs. Video, Q1 2019
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Connected TV Ad Inventory Keeps Growing
Five Charts: The State of Header Bidding