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(among campaigns analyzed by Merkle)
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UK Ad and Marketing Spending, by Media, 2015-2019 (millions of £)
US Total Media Ad and Marketing Spending, by Media/Segment, 2014-2020 (billions and % change)
Percent of Their Event/Experiential Budget Allocated Toward Digital According to B2B and B2C Brand Marketers in North America, Nov 2017 (% of respondents)
UK Ad and Marketing Spending, by Media, 2014-2018 (millions of £)
US B2B Digital Advertising: An eMarketer Forecast, and Three Factors Affecting Growth
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
Dell’s Lessons for B2B Digital Advertisers
Podcast Ads Aren't Commercials—They're Part of the Story
Dell's Lessons for B2B Digital Advertisers
Who Is Using Digital Content Marketing in the US?